How to quickly expose your company on LinkedIn

LinkedIn's global user base has been growing steadily over the past few years, and we have witnessed more and more foreign trade companies working to improve their LinkedIn marketing strategies.

Before this, we learned together that we wanted to establish a systematic and three-dimensional marketing and development customer system on LinkedIn. One direction has always been overlooked by many people, that is, to create a LinkedIn company homepage and product area for customer development and marketing.

So what after creation?

Today, we’ll share real tips on how to make the most of one of LinkedIn’s most valuable online resources: your LinkedIn company homepage. By simpleWith a 6-step strategy, you can increase the growth rate of LinkedIn's homepage by 600%.

1.Fill in your LinkedIn company profile (complete)

Do you know that company pages with full profile receive more visitors than those with incomplete page profiles2 times? Please make sure your page has fully filled in the following seven items:

Logo

Company Description

Website URL

Company size

industry

Company Type

Location

Be sure to upload high-resolution company logo and cover images to allow visitors to quickly capture your brand image and fill in it The “About Us” section provides more information for visitors. Having a complete company profile (website URL, company size, industry, type and location) is an important factor in helping make a company page look more legitimate and professional.

Legality and professionalism are essential to brand image and it provides visitors with all the information they need to contact the company when they are ready.

2. Create a consistent release plan

According to LinkedIn statistics, businesses that post at least once a month gain followers faster than those that do not post6 times. In addition, company homepages with at least 150 followers are usually 5 times more than company homepages with fewer followers!

To help you consistently post on your company homepage, set a posting schedule so you can easily schedule posts for your homepage. Post the following to make our LinkedIn content perform better:

Descriptive Note: Helps provide users with context around content

Striking Images: Clean, simple and beautiful helps your content stand out

#Tags: A great way to increase visibility of content to new audiences

Bonus: Add emojis, questions, and points to switch the appearance of content

Professional tips: UseRSS source

3. Rebuffer your top content

If you find that your business content is running out, we recommend that you(carefully) reshare or re-buffer your past top posts. Due to complex social media algorithms, it is likely that only a small percentage (2-6%) of followers have seen your posts in LinkedIn Source.

More than LinkedIn published every week100,000 organic articles, many of which were written by executives of global brands. But the more content, the less space there is in the dynamic message, which means your business needs a rock-solid LinkedIn marketing strategy.

Prepare for success by continuously resharing your best-performing content, which is a key aspect of the growth of the company’s homepage.

4. Let colleagues in the company participate

Your company colleagues are one of the most influential teams to help you with LinkedIn marketing. According to LinkedIn Ecosystem, encouraging company colleagues to participate in your posts will help spread to their web content. It turns out that the person closest to you may be the biggest asset to amplify your LinkedIn marketing strategy and growth.

We can also make good use of group brainstorming to help decide on the headlines of upcoming articles (using emojis!Statista found that 42% of LinkedIn users have 300-999 contacts. Multiply by the number of employees in your company, this is a big potential range! If they understand the importance of sharing and what they share, they are more likely to do so.

Make sure that all members of the team have their LinkedIn profiles filled in intact is a very simple way to spread brand awareness. If you're in aOf the 50-person companies, there are 50 profiles with company names and quick links to the company homepage.

According to the LinkedIn Ecosystem, it will make your LinkedIn company homepage more obvious in search results. Please encourage your colleagues to add the company to their profiles in their current work experience and interact with LinkedIn company homepage posts.

5. Business staffing is equipped with LinkedIn auxiliary tools LinkedIn assistant tools

LinkedIn Assistant is an auxiliary tool specifically for LinkedIn. You can start using it by binding a LinkedIn account. It is mainly suitable for business people who want to accumulate and develop customers on LinkedIn.

It can help the company's business personnel to easily accumulate and develop customers on LinkedIn every day, and at the same time, it can help the company's business personnel to orderly classify and group management of customers on LinkedIn, so as to ensure that the subsequent marketing and follow-up work done by the business personnel is effective, accurate and quality.

When every business person in the company operates efficiently and everyone is constantly accumulating the number of potential customers, your influence on your LinkedIn company's homepage will also increase by geometric multiples.

LinkedIn Assistant is a must-have tool for LinkedIn development and marketing.

6. Promotion Company Page LinkedIn

No great marketing channel lives in an island. It requires coordinated efforts across all digital platforms to achieve sustained growth over time.

▲Linking In recommends some cross-promotion strategies to experience the maximum growth rate:

Link to your LinkedIn company homepage in marketing newsletters, email signatures and blogs. Email is one of the few remaining marketing channels that businesses really have(i.e. not affected by changes in algorithm and news source updates).

Add a social media button or LinkedIn to your websiteThe "Follow" button is another great way to cross-promote your LinkedIn company homepage. In addition, you can also provide services that allow your readers to easily share content at any time during their reading experience or while browsing the website.

By linkingAdd the "Follow" button to your landing page or use the sticky social media sharing button in your blog post, and you can prepare yourself for your long-term success and reach.

Again, your company colleagues have a huge impact on the LinkedIn company homepage.

LinkedIn is a social platform with a professional and particularly strong business nature. For individual business personnel, how can we make potential customers on LinkedIn willing to establish a connection with you?

You must not show yourself as a small salesperson who is looking for someone to sell. Although our goal is to develop customers, we must learn to hide our direct purpose. The company is a more direct and effective way to show your professionalism and excellence, and guide the other party to understand our products.