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As a highly anticipated shopping application, Wish's birth and development history is extremely story-based and inspiring. Wish was co-founded by Peter Szulczewski and Danny Zhang in 2011. At that time, they realized that the existing e-commerce platform was expensive and could not meet people's demand for cheap goods.
Originally, Wish was called ContextLogic and conducted extensive market research and analysis before launching its shopping app. They found that users generally desire more affordable shopping options, which Wish is trying to provide. Therefore, they positioned the company as “giving users more goods that they cannot buy in the region.”
Over time, Wish gradually gained more users and expanded to the global market. Through low-price strategies and incentives, Wish has attracted a large number of users to sign up and shop. In order to provide a better shopping experience, they began to develop personalized recommendation algorithms to recommend suitable products based on users' shopping preferences and history.
In further development, Wish has established cooperative relationships with different suppliers around the world, expanding product types and inventory scale. They also work with third-party logistics companies to improve commodity transportation speed and logistics efficiency. These efforts make Wish a popular shopping app worldwide.
Today, Wish has become one of the world's leading mobile shopping platforms. Its innovation and entrepreneurship set an example for many entrepreneurs and has had a positive impact on the e-commerce industry.
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