How to use Facebook to effectively drain traffic?

As we all know,Facebook is the best social promotion abroad. It can promote independent websites and third-party stores, and can provide accurate pushes based on customers' gender, age, region, hobbies, etc. very accurately. It is precisely because of its advantages that friends who work in cross-border are happy to use it to attract traffic. So what are the methods and operating techniques for Facebook’s traffic?

Three ways to attract traffic on Facebook

1. Facebook Home Page

The Facebook homepage is like our domestic WeChat public account. Any business behavior that sellers want to do is carried out through the homepage Page, so the homepage is a must for Facebook ads. The homepage is also a platform for interacting with fans, and can post daily tweets, events, etc. When there is no content in the early stage, we can find more interesting content and forward it to our homepage. At the same time, we must have interaction. If any fans ask questions, they must interact with fans in a timely manner. The most important thing is to do a good job of attracting traffic through multiple channels. After the fan page is established, you must try every means to increase the number of fans. You can add Facebook plug-ins to your official website, or add scan code to follow the product packaging.

2. Popular Marketing

existThe easiest way Facebook can find influencers is to search for pages by keywords, use tools such as Carro to find influencers who may be popular on multiple platforms, or use keywords to search for posts that may be published by influencers. After finding a celebrity, we can judge the dimensions of celebrities by the number of fans, number of posts, number of likes and reposts, as well as the content of the post. One thing to note is to find celebrities who are responsible for their fans. After cooperation, you should pay close attention to the results, follow up the results, and see how the results will be after the celebrities forward the post. If the cooperation is effective, it can also allow celebrities to transfer to their circle of friends.

3. Facebook Advertising

When serving advertising, we must clarify the purpose of the advertising. You can use posts,APP, website links, remarketing and other methods. The content, pictures and title of each ad can attract the audience at a glance. At the same time, place more advertising strips and try different audiences. Don’t have too high budgets and stop the badly effective advertisements in time. In the dynamic material function, different advertising videos, pictures, texts, titles, offers, etc. can be uploaded. Using Facebook's own machine optimization function, the machine's artificial intelligence will automatically combine these materials to form different advertisements and present them to the set audience.