KakaoTalk function—Introduction to the 5 major functions of KakaoTalk channel

KakaoTalk is the most popular and used instant messaging software in South Korea. KakaoTalk has about 40 million monthly active users, with a coverage rate of 97%.

KakaoTalk is also the most installed and used mobile app, followed by YouTube and Naver. In addition, Messenger is also known for its comfortable banking service KakaoBank with over 7 million monthly active users. There are also Kakao gifts, Kakao shopping, Kakao news, etc. The KakaoTalk application is available on mobile and PC devices.

What is the KakaoTalk channel?

The KakaoTalk channel is powered by KakaoTalk, a free communication and marketing tool used by large and medium-sized Korean companies. All businesses can register for free and establish KakaoTalk channels. Strategic management of business channels can attract more customers to your business. Additionally, a well-managed KakaoTalk channel allows you to increase your business revenue with simple, practical and effective channel features.

Now, let's take a look at the five powerful features of the KakaoTalk channel. These features can help you communicate effectively with your customers and expand your business in Korea through KakaoTalk channel marketing.

1. The homepage of KakaoTalk channel

The KakaoTalk channel homepage is the homepage of your business channel. This page can help your customers quickly understand your brand.

The main page contains the following information:

Brand information;

Latest news;

Events and promotions;

announcement;

Visitors can also chat with you or view product categories on your channel homepage. After registering and setting up the KakaoTalk channel, visitors can easily find your brand in the KakaoTalk app using keywords related to your business.

2. Content Marketing

Another benefit of using the KakaoTalk channel is that brands can promote their content through the channel. The content publishing feature on the KakaoTalk channel enables brands to share images, videos and useful content with consumers.

Content marketing is the best way to interact with customers in the comment section of each article. Your customers can also like and share your content with others, which may increase brand exposure.

 

3. Message delivery

The paid messaging feature of KakaoTalk channel can help you directly contact your KakaoTalk friends (customers) with the correct positioning and the most relevant content at the right time.

Message delivers tools to reach customers the fastest and most efficiently through brand news, sales and promotions, and discount coupons. There are multiple message types that can be used to send different content with different location options.

4. 1:1 Chat

If the information is about promoting your business, one-on-one chat is a way to interact with your customers in a personal way and answer questions related to your business.

1:1 chat helps your customers book your service, make inquiries, or get inquiries from your business. You can set the available chat time based on your working hours and complete the FAQ for the fastest response. One-to-one chat is a personal way to interact with your friends (customers) on KakaoTalk.

5. Smart chat & chatbot

Smart chat and chatbots are what your brand calls “personal assistants” on the KakaoTalk channel. These tools can automate your business on the KakaoTalk channel based on the most common customer requests and queries, such as your business location, business hours, branch information, etc.

At the same time, chatbots provide customers with a completely new experience through carefully designed automatic chat. The KakaoTalk channel’s chatbot is able to handle the most common queries of customers 24/7, allowing you to focus on other business tasks without any worries

KakaoTalk is the most popular instant messaging tool in South Korea, with more than 40 million monthly active users. This is the fastest and most personal way to reach Korean customers. The power of the KakaoTalk channel guides you to engage and grow in the highly competitive Korean market.

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