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In the Korean market, KakaoTalk holds an irreplaceable status as a national-level application, covering over 95% of Korean internet users and serving as a core channel for cross-border enterprises to reach local customer groups. However, many enterprises face the dilemma of "high message reach rate but low conversion rate" after investing resources in KakaoTalk marketing. The core issue lies in the failure to accurately target users. To break through this bottleneck, the key is to do a good job in screening active KakaoTalk users. Screening active KakaoTalk users can not only help enterprises eliminate invalid accounts and focus on high-intent customer groups but also enable promotional content to directly address pain points of demands, significantly improving conversion efficiency. Whether it is a beauty brand pushing new product information to young Korean consumers or a cross-border e-commerce company connecting with Korean buyers for orders, screening active KakaoTalk users is a prerequisite for reducing customer acquisition costs and seizing market opportunities. It is like a "golden key" to opening the Korean market, allowing KakaoTalk to truly become an efficient customer acquisition tool for enterprises.
I. Ignoring Screening Active KakaoTalk Users: Four Traps in Korean Customer Acquisition
Many enterprises achieve poor results in KakaoTalk marketing in the Korean market not because of wrong channel selection, but because they ignore the key link of screening active KakaoTalk users, thus falling into various customer acquisition traps. The specific manifestations are as follows:
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Invalid Account Trap: Some KakaoTalk accounts have become invalid because users changed their mobile phone numbers or canceled their accounts. However, enterprises continue to send marketing information to these accounts without screening active KakaoTalk users, resulting in wasted promotion costs. A cross-border clothing enterprise once pushed promotional activities to 50,000 KakaoTalk accounts. Later, through screening active KakaoTalk users, it was found that 32% of the accounts were invalid, directly wasting nearly one-third of the marketing budget.
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Low-Intent Trap: Failing to screen active KakaoTalk users will lead enterprises to push information to users with no demand. Even if the messages are received, it is difficult to arouse their interest. A home appliance brand pushed high-end home appliance information to Korean users of all age groups without screening active KakaoTalk users or adding demand tags, and the final conversion rate was less than 1%, far below the industry average.
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Compliance Risk Trap: South Korea has strict personal information protection regulations. Frequent sending of marketing information to inactive users is likely to cause complaints. A beauty enterprise pushed advertisements to a large number of dormant accounts without screening active KakaoTalk users, receiving dozens of user complaints and nearly violating the red line of South Korea's Personal Information Protection Act.
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Resource Internal Consumption Trap: Repeated sending of invalid information will increase the follow-up cost of the operation team. Failing to screen active KakaoTalk users leads the team to spend a lot of energy on handling invalid inquiries, diverting energy from serving high-intent customers and causing serious resource internal consumption.
II. Core Value of Screening Active KakaoTalk Users: Activating Customer Acquisition Potential
Doing a good job in screening active KakaoTalk users can not only help enterprises avoid customer acquisition traps but also activate the customer acquisition potential of KakaoTalk from multiple dimensions such as efficiency, cost and conversion. Its core value is reflected in the following aspects:
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Improving Conversion Efficiency: After screening active KakaoTalk users, enterprises can concentrate resources on high-intent and high-activity customer groups, enabling marketing information to accurately reach target users. A cross-border e-commerce company screened active KakaoTalk users and targeted its promotions at users who had shopping consultation records in the past 30 days, increasing the conversion rate from 2.3% to 15.7% with remarkable results.
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Reducing Customer Acquisition Costs: After eliminating invalid and low-activity accounts, enterprises' information sending costs and manual follow-up costs are significantly reduced. Data shows that for enterprises that have completed screening active KakaoTalk users, the average unit customer acquisition cost of KakaoTalk marketing has decreased by 48%, and the marketing ROI has increased by nearly 3 times.
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Avoiding Compliance Risks: In the process of screening active KakaoTalk users, enterprises can simultaneously identify and exclude users with complaint records and unsubscribe intentions, ensuring that marketing activities comply with local regulations in South Korea and maintaining the corporate brand image.
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Optimizing Marketing Strategies: Combined with the results of screening active KakaoTalk users, enterprises can clearly grasp the characteristics of active users such as age, region and interests, providing data support for customized marketing content and further improving user acceptance.
III. Screening Active KakaoTalk Users in Multiple Scenarios to Accurately Match Korean Market Demands
The consumer demands in the Korean market are diverse. Enterprises need to screen active KakaoTalk users in a targeted manner based on their own business scenarios to achieve accurate customer acquisition. The screening focuses vary in different scenarios:
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Retail E-commerce Scenario: Focus on screening "recently active in shopping" and "browsing related categories" among active KakaoTalk users, and give priority to pushing information such as new product launches and limited-time discounts to these users. For example, clothing brands can screen active users who have clothing consultation records in the past 15 days and push popular styles of the season to improve purchase conversion rates.
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B2B Foreign Trade Scenario: Focus on screening "enterprise procurement managers" and "industry practitioners" among active KakaoTalk users, and identify target customer groups through account registration information, historical communication content and other dimensions. Before sending cooperation plans and product quotations, screen active KakaoTalk users first to confirm account validity, ensuring efficient and smooth business communication.
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Service Industry Scenario: For service-oriented enterprises such as catering and tourism, when screening active KakaoTalk users, focus on "local geographic tags" and "recent consumption intentions", and push information such as store activities and service packages to them. A local Chinese restaurant in South Korea screened active KakaoTalk users and pushed preferential packages to active users within 3 kilometers around, increasing the in-store customer flow by 28%.
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Brand Promotion Scenario: Screen "young groups" and "socially active users" among active KakaoTalk users, as these users are more likely to participate in brand interactions and share and spread information. By pushing brand activities, interactive mini-games and other content, enterprises can expand brand exposure with the help of the social influence of active users.
For enterprises with a large number of KakaoTalk account resources, manually screening active KakaoTalk users one by one is not only inefficient but also prone to judgment errors. At this time, using professional number screening tools can significantly improve the screening effect, and ITG Global Screening is an ideal choice. ITG Global Screening supports batch import of KakaoTalk accounts and quickly completes the work of screening active KakaoTalk users through a multi-mechanism of "login frequency detection + interaction behavior analysis + account status verification", accurately outputting classification results such as "high-frequency active", "potential active", "low active" and "invalid" with a screening accuracy rate of over 98%. Aiming at the characteristics of KakaoTalk accounts in the Korean market, ITG Global Screening has optimized its detection algorithm, which can effectively identify local special account statuses and solve the misjudgment problem of ordinary screening tools, helping enterprises quickly build a high-quality active user resource pool and lay a solid foundation for KakaoTalk marketing.
IV. Practical Methods for Screening Active KakaoTalk Users to Improve Customer Acquisition Efficiency
- Context-specific promotional tailoring: Differentiated content is pushed to email resources at different tiers, such as sending customized cooperation plans to "high-value customers," industry insight reports to "potential customers," and new product offers to "cultivation customers." Simultaneously, compliance data from overseas email filtering tools is leveraged to add clear unsubscribe options to emails, ensuring promotional compliance.
- Continuous data analysis and optimization: Monthly analysis of email open rates, response rates, conversion rates, and reports from overseas email filtering tools reveals sources of invalid emails and characteristics of high-converting emails, leading to optimization of customer acquisition channels and filtering rules. For example, if the inefficiency rate of emails from a particular channel exceeds 50%, the cooperation strategy for that channel is adjusted promptly.
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Establish a "Screening Before Pushing" Mechanism: After obtaining new KakaoTalk accounts, regardless of the source being exhibition registration, website form or cooperation recommendation, screen active KakaoTalk users first. Only after confirming that the account is active and meets the characteristics of the target customer group can it be included in the marketing list to ensure user quality from the source.
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Regularly Update the Active User Pool: Conduct batch screening of existing KakaoTalk accounts every two weeks, eliminate newly added invalid and low-activity accounts, and add new active users to ensure the dynamic quality of the user resource pool. For key customer accounts, separate screening can be conducted every week to keep track of changes in their activity in a timely manner.
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Optimize Screening Based on User Feedback: After pushing information, track user data such as open rate, response rate and click conversion rate. For users with poor feedback, focus on evaluating their status when screening active KakaoTalk users next time and adjust whether to include them in the push scope.
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Build a User Tag System: Based on the results of screening active KakaoTalk users, add tags such as "activity level", "interest preference" and "consumption capacity" to users. In subsequent marketing, accurately group users according to tags to achieve "personalized push for each person".
In the highly competitive Korean market, the key to the success of KakaoTalk marketing lies in "precision", and screening active KakaoTalk users is precisely the core prerequisite for achieving precise customer acquisition. Ignoring screening active KakaoTalk users, the enterprise's marketing is like "casting a wide net" in a vast crowd, which not only wastes resources but also achieves little effect. However, doing a good job in screening active KakaoTalk users can enable enterprises to make every promotion targeted and directly hit the demand pain points of target customer groups. For cross-border enterprises that want to deeply cultivate the Korean market, screening active KakaoTalk users is not an option but a core customer acquisition skill that must be mastered.
With the continuous upgrading of consumer demands in the Korean market, the customer acquisition value of KakaoTalk will become more prominent, and the importance of screening active KakaoTalk users will also become more prominent. Enterprises should take the initiative to use scientific screening methods and professional tools, integrate screening active KakaoTalk users into daily marketing work, and let KakaoTalk become a bridge connecting enterprises and Korean consumers. Through precise screening, precise pushing and precise service, enterprises will surely seize the opportunity in the Korean market, achieve efficient and stable customer acquisition growth, and make KakaoTalk truly become a powerful tool for developing the Korean market.
The platform has several features, includingOpen filtering, active filtering, interactive filtering, gender filtering, avatar filtering, age filtering, online filtering, accurate filtering, duration filtering, power-on filtering, empty number filtering, mobile device filteringwait.
Platform providesSelf-sieve mode, sieve mode, fine-sieve mode and custom mode, to meet the needs of different users.
Its advantage lies in the integration of major social and applications around the world, providing one-stop, real-time and efficient number screening services to help you achieve global digital development.
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