Empowering Brand Globalization: Global Empty Number Screening Helps Reach High-Value Active Users Overseas

In the wave of "Made in China" transforming into "Global Brands", the globalization practices of enterprises such as Anta and Shuanglu have proved that accurately reaching high-value users is the core key for brands to gain a foothold in overseas markets. However, the 30%-50% proportion of empty numbers and suspended numbers in overseas number resources has trapped most enterprises in the dilemma of "casting a wide net but catching nothing". As a pre-data cleaning link for brand globalization, global empty number screening can eliminate invalid numbers from the source and clear obstacles for precise reach. By deeply integrating global empty number screening into the entire process of overseas user operations, brands can accurately lock in active users in core markets such as Europe, America, and Southeast Asia. Data shows that the reach rate of overseas marketing without global empty number screening is less than 40%, while the reach rate of high-value users for number resources refined through global empty number screening can increase to 92%. This gap directly determines the cost and effectiveness of brand globalization.

I. Globalization Dilemma: The Empty Number Black Hole Devours Brand Marketing Value

In the process of brand globalization, the core crux of "high investment but low conversion" often lies in the "water content" of number data. Due to the frequent updates of global operator number segments and the common phenomenon of users changing numbers, a large amount of invalid data in the number databases obtained by enterprises through channels such as exhibitions and customs data has become a marketing black hole. Its harms are concentrated in three aspects:

Marketing Costs Are Wasted Precisely: A building materials distributor once set up a 10-person team to manually screen overseas customers. Each person reached 50 people per day, but the response rate was less than 10%, and the monthly labor cost exceeded 80,000 yuan. Sending international text messages and making calls to empty numbers not only wastes communication costs, but also occupies service resources for high-value users.
Brand Image Suffers "Hidden Damage": Mass-sending messages to invalid numbers is easily identified as spam marketing by overseas operators, which not only leads to the blocking of sending channels, but also leaves a "harasser" impression on the brand in the target market, running counter to Shuanglu's localized trust-building model like the "Agricultural Benefit Project".
Operational Decisions Fall into "Data Mist": The false data generated by invalid reach will cause enterprises to misjudge overseas market demands. For example, a toy exporter once misallocated resources from the European market to the low-demand African region due to empty number interference, missing the peak season opportunity.

The root cause of these problems is that brands ignore the basic value of global empty number screening. Without global empty number screening as data guarantee, even if enterprises like Jieliya have built a full-industry-chain production base, it is still difficult for high-quality products to accurately reach target consumers.

II. Core Value: Global Empty Number Screening Reconstructs the Logic of Globalization Reach

Global empty number screening is not a simple number "filter", but a "precision navigator" for brand globalization. By verifying the number status in real time and labeling user value in layers, it ensures that every reach of the brand in overseas markets is targeted. Its core value is reflected in three dimensions:

1. Precision Layering: From "Mass Numbers" to "High-Value Users"

The core value of global empty number screening lies in converting vague number resources into labeled user assets. With the help of professional tools, it can not only identify invalid statuses such as empty numbers and suspended numbers, but also realize value layering based on user regions, consumption habits and other dimensions. For example, an outdoor brand targeting the European and American markets can lock in active users who are "in California, USA + have browsed mountaineering equipment in the past 3 months" through global empty number screening, providing data support for targeted product information promotion. This conversion efficiency is more than 5 times higher than that of blind mass sending.

2. Cost Optimization: From "Blind Investment" to "Precision Cost Reduction"

Through source data cleaning, global empty number screening realizes multi-dimensional optimization of globalization costs:

Direct Costs Reduced by Over 30%: Filtering out empty numbers in advance can save communication costs such as international text messages and voice calls. A 3C enterprise reduced its monthly marketing costs by 80,000 yuan after application.
Manpower Efficiency Increased by 40%: Customer service teams do not need to follow up on invalid numbers, and can focus on serving high-intent users, significantly improving response speed.
Trial-and-Error Costs Greatly Reduced: Precise data makes marketing decisions more scientific, avoiding the situation where traditional foreign trade enterprises spend 100,000 yuan on platform traffic but only get low-quality inquiry orders.

3. Compliance Escort: Avoiding Overseas Data Supervision Risks

Regulations such as the EU's GDPR and Thailand's PDPA put forward strict requirements for user data processing. Sending messages to invalid numbers may easily trigger compliance risks. By connecting to compliant data sources, global empty number screening ensures that the number cleaning process complies with regional regulations, and at the same time identifies malicious complaint accounts, building a security barrier for brand globalization. This is an important experience for enterprises like Anta to operate in compliance in the European and American markets.

III. Tool Empowerment: ITG Global Screening Creates a Powerful Tool for Globalization Reach

The value realization of global empty number screening is inseparable from the technical support of professional tools. As a number screening tool specially built for enterprises going global, ITG Global Screening has become the core engine for brands to reach high-value overseas users with its three major advantages of "compliance, precision, and efficiency". Its functional highlights are concentrated in:

1. Multi-Dimensional Screening: Realizing the Integration of "Empty Number Filtering + Value Layering"

Breaking the limitation that traditional number screening only verifies status, ITG Global Screening has built a two-dimensional system of "basic verification + value labeling":

Real-Time Global Data Coverage: Directly connected to operator data in more than 200 countries and regions, it can identify empty numbers, suspended numbers, and risky numbers in real time. The screening accuracy rate is as high as 92%, and it can process 100,000 pieces of data per hour, meeting the large-scale globalization needs of large brands.
Empowerment with Over 120 Dimensional Labels: Combining labels such as user interaction frequency and purchase history, numbers are divided into "high-intent active users", "potential users", and "dormant users", providing precise data support for Anta-style DTC models.

2. Seamless System Linkage: Accelerating the "Screening-Reach-Conversion" Closed Loop

The screening results of ITG Global Screening can be directly connected to the enterprise's CRM, email marketing system and WhatsApp operation platform, realizing real-time data synchronization:

Automated Reach: High-value numbers identified through screening can automatically trigger personalized welcome messages, such as pushing "20% off for first orders" benefits to Southeast Asian beauty users, shortening the conversion link.
Dynamic Data Update: Conduct secondary screening of the existing number database regularly to eliminate newly added empty numbers, ensuring the continuous optimization of data quality and avoiding efficiency decline caused by relying on static number databases like traditional enterprises.

3. Full-Process Compliance Assurance: Building a Solid Security Barrier for Overseas Operations

All data sources of ITG Global Screening have passed official filing and strictly comply with regulatory requirements such as GDPR and PDPA. The tool automatically retains screening records, forming a complete data traceability chain, which provides strong support for brand globalization compliance audits and solves regulatory concerns in sensitive industries such as finance and beauty.

IV. Practical Case: ITG Global Screening Helps Home Furnishing Brands Gain a Foothold in Southeast Asia

When a home furnishing brand from Shenzhen entered the Indonesian and Malaysian markets in 2024, it initially obtained 20,000 local distributor numbers through exhibitions and carried out SMS marketing directly without global empty number screening. Finally, there were only 32 valid consultations, with a conversion rate of 0.16%. After introducing ITG Global Screening, its operational effectiveness achieved a qualitative leap:

Precise Screening to Define Direction: Through ITG Global Screening, dual standards were set: first, 42% of empty numbers and risky numbers were eliminated, and then labels such as "annual purchase volume of over 100,000 yuan" and "following home furnishing industry KOLs" were added, finally locking 5,800 high-value distributor numbers.
Stratified Reach to Improve Efficiency: Customized product brochures were pushed to "high-intent users" marked by ITG, and Southeast Asian home furnishing trends were shared with "potential users". The message open rate increased from 12% to 76%.
Data Review to Promote Optimization: Combining ITG screening data and transaction records, it was found that users who are "in Jakarta + operating mid-to-high-end home furnishing products" had the highest transaction rate. Subsequently, the screening weight of such labels was strengthened, and 127 new cooperative distributors were added within 3 months, with sales exceeding 8 million yuan.

This case confirms the core value of global empty number screening - using ITG Global Screening to refine data is more effective for brands to achieve precise breakthroughs in overseas markets than blindly investing millions in advertising.

V. Conclusion: Global Empty Number Screening Becomes a "Compulsory Course" for Brand Globalization

The competition in brand globalization has long evolved from "product competition" to "user precision competition". As a core link in data cleaning, global empty number screening can not only help brands save marketing costs, but also enable high-quality products like those of Anta and Jieliya to accurately reach high-value active users overseas. With its multi-dimensional screening capabilities, system linkage advantages and compliance guarantees, ITG Global Screening has become a preferred tool for the practice of global empty number screening, turning every investment in brand globalization into user assets.

In the future, with the in-depth integration of AI technology and global empty number screening, number screening will upgrade from "status verification" to "demand prediction". Only by incorporating global empty number screening into the globalization strategy system and building a solid data foundation with the help of professional tools such as ITG Global Screening can brands achieve sustained growth of "precise reach - user trust - brand rooting" in the global market competition, making "Chinese Brands" truly the choice of global consumers.

ITG Global ScreeningIt is a world-leading number screening platform that combinesGlobal mobile phone number segment selection, number generation, deduplication, comparison and other functions. It supports global customersBulk numbers from 236 countriesFiltering and testing services, currently supportedMore than 40 social and apps, such as:

whatsapp/line, twitter, facebook, Instagram, LinkedIn, Viber, zalo, Binance, signal, skype, DISCORD, Amazon, Microsoft, Truemoney, Snapchat, kakao, Wish, GoogleVoice, Botim, MoMo, TikTok, GCash, Fantuan, Airbnb, Cash, VKontakte, Band, Mint, Paytm, VNPay, Moj, DHL, Okx, MasterCard, ICICBank, Bybwait.

The platform has several features, includingOpen filtering, active filtering, interactive filtering, gender filtering, avatar filtering, age filtering, online filtering, accurate filtering, duration filtering, power-on filtering, empty number filtering, mobile device filteringwait.

Platform providesSelf-sieve mode, sieve mode, fine-sieve mode and custom mode, to meet the needs of different users.

Its advantage lies in the integration of major social and applications around the world, providing one-stop, real-time and efficient number screening services to help you achieve global digital development.

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