In the field of cross-border marketing, Telegram has become a crucial channel for enterprises to reach overseas users, thanks to its high privacy, strong group attributes, and no limit on the number of messages. Telegram broadcast marketing, with its advantages of efficient reach and low cost, has become the preferred strategy for many enterprises. However, when conducting Telegram broadcast marketing, many enterprises fail to achieve expected results and even fall into dilemmas such as account bans and user complaints due to unfamiliarity with platform rules and improper operations. Some enterprises blindly carry out Telegram broadcast marketing, sending content to non-targeted users, which leads to a large number of marketing messages being blocked and damages the brand image. It is obvious that although Telegram broadcast marketing has great potential, it hides many "pitfalls". If these pitfalls are not avoided in advance, it is easy for marketing investments to go to waste. To do a good job in Telegram broadcast marketing, enterprises need to clearly identify common risks, master compliant operation methods, and use tools like ITG Global Screening to improve the accuracy of broadcasts, making Telegram broadcast marketing a truly effective means to drive growth.
I. Four Major "Pitfalls" in Telegram Broadcast Marketing: Easy to Step on Accidentally
1. Account Ban Due to Illegal Broadcasting, Direct Interruption of Marketing Channels
Telegram has zero tolerance for spam. If enterprises ignore platform rules and conduct illegal Telegram broadcast marketing—such as sending high-frequency marketing content to non-contact users or using malicious scripts for batch broadcasting—they will easily trigger the platform's risk control mechanism, resulting in temporary or even permanent account freezing. A cross-border e-commerce enterprise, in order to promote new products quickly, used a script to send broadcast ads to 5,000 unfamiliar Telegram accounts. It received a platform violation warning in just one day, and the account was permanently banned three days later. All the contact information of more than 20,000 users accumulated previously became invalid, and the marketing channel was directly interrupted. It took nearly three months to rebuild the channel later, causing heavy losses. The core of this "pitfall" is that enterprises have insufficient understanding of Telegram's broadcast rules, equating "broadcasting" with "unlimited sending", and finally paying a heavy price.
2. Low User Accuracy, Marketing Effects "Going to Waste"
In Telegram broadcast marketing, many enterprises lack a user screening process. They blindly purchase number resources from third parties and send broadcast content to a large number of non-target users, resulting in a marketing message open rate of less than 3% and a conversion rate of less than 1%. A cross-border beauty brand once sent broadcast messages about lipstick promotions to 20,000 Telegram accounts. Subsequent data showed that 80% of these accounts were inactive users or users unrelated to the beauty category, and only 12 orders were finally generated, with a seriously imbalanced input-output ratio. This "wide-net" style of Telegram broadcast marketing not only wastes human and time costs but also triggers a large number of complaints due to frequent harassment of non-target users, further affecting account authority.
3. Severe Content Homogeneity, High User Resistance
Some enterprises in Telegram broadcast marketing ignore content quality and user demand matching. They send identical marketing copy for a long time, such as "XX product is on sale, come and buy it", leading to users' aesthetic fatigue and resistance. Users will not only directly block the messages but also may quit the Telegram groups operated by the enterprise. A cross-border home goods enterprise sent the same product promotion content to users for a long time. Within three months, the user withdrawal rate soared from 10% to 35%, and the interaction rate of broadcast messages dropped from 20% to 5%. The originally active user group was gradually lost. This "pitfall" exposes enterprises' misunderstanding of Telegram broadcast marketing—believing that "as long as you send more, someone will buy it", but ignoring that the attractiveness of content is the core of Telegram broadcast marketing.
4. Lack of Data Tracking, No Direction for Marketing Optimization
Telegram itself does not provide a complete broadcast data statistics function. If enterprises do not use third-party tools for data tracking when conducting Telegram broadcast marketing, they will not be able to grasp key indicators such as the open rate, click rate, and conversion rate of broadcast messages, nor understand the feedback of different user groups on the content. A cross-border education institution carried out Telegram broadcast marketing 2-3 times a month but never tracked the data. It only judged the effect based on the number of orders. When it found that the marketing effect continued to decline, it could not locate the problem—whether it was insufficient user accuracy or lack of content attractiveness. It could only adjust the strategy blindly, leading Telegram broadcast marketing to fall into a vicious cycle of "getting worse with each adjustment".
II. Core of Risk Avoidance: Compliant Operation Strategies for Telegram Broadcast Marketing
1. Thoroughly Understand Platform Rules, Adhere to Compliance "Red Lines"
To avoid account bans, enterprises must first be familiar with Telegram's broadcast rules and conduct Telegram broadcast marketing in compliance:
- Clarify the scope of broadcast recipients: Prioritize sending broadcast content to members of the enterprise's Telegram groups and users who have been added as contacts. Avoid random sending to unfamiliar accounts. If it is necessary to send broadcasts to new users, establish trust through interaction first—such as inviting users to join groups for discussions—and push marketing information only after users take the initiative to follow;
- Control broadcast frequency and time: Set a reasonable broadcast frequency according to the habits of users in the target market. Generally, 1-2 times a week is appropriate to avoid high-frequency harassment. Choose the active time of users for broadcasting, such as 7-9 pm in the target market, to improve the message reach effect;
- Prohibit illegal tools and methods: Do not use scripts or software not approved by the official for batch broadcasting to avoid triggering the platform's anti-cheating mechanism. You can choose the API interface supported by Telegram official and carry out broadcast operations in combination with compliant tools.
2. Precisely Screen Users, Improve the Efficiency of Telegram Broadcast Marketing
An accurate user group is the foundation of successful Telegram broadcast marketing. Enterprises need to use scientific methods to screen target users and avoid blind broadcasting:
- Stratify based on user portraits: Divide users into "highly active core users", "moderately active potential users", and "lowly active users to be reactivated" according to user information such as region, age, consumption habits, and historical interaction records. Formulate differentiated broadcast strategies for users at different levels;
- Clean numbers with tools: Use the ITG Global Screening tool to clean existing Telegram number resources, exclude inactive accounts, invalid accounts, and accounts unrelated to the business, and improve user accuracy. A cross-border 3C enterprise used ITG Global Screening to screen 23,000 precise target users from 50,000 Telegram numbers. Later, it carried out broadcast marketing for these users, with the message open rate increased to 25% and the conversion rate reaching 8%, an 8-fold increase compared with before.
3. Optimize Content Design, Enhance User Acceptance
High-quality content can reduce user resistance and improve the effect of Telegram broadcast marketing. Enterprises need to create attractive broadcast content based on "user needs":
- Diversify content: In addition to product promotions, you can push value-added content such as industry insights, practical skills, and user cases. For example, cross-border e-commerce enterprises can send "overseas logistics pitfall avoidance guides" to users, and home goods enterprises can send "small apartment storage skills" to users. Enhance user stickiness by providing value;
- Push personalized content: Combine users' historical interaction data to push content that matches their needs. For example, if ITG Global Screening finds that a user has inquired about "wireless headphone battery life", you can send "long battery life wireless headphone new product recommendations" to them to improve content relevance;
- Optimize content format: Adopt a combination of "text + picture + link". The text should be concise and clear, the picture should highlight the core selling points of the product, and the link should be set to jump to the enterprise official website or product detail page to lower the user conversion threshold.
III. ITG Global Screening: Helping Telegram Broadcast Marketing Become More Precise and Efficient
In Telegram broadcast marketing, the ITG Global Screening tool can provide support from three dimensions: user screening, data tracking, and risk early warning, helping enterprises avoid risks and improve marketing effects.
1. Multi-Dimensional Screening of Precise Users, Solving the Problem of "Inaccurate Users"
ITG Global Screening can screen Telegram number resources through three major dimensions to lock target users:
- Activity screening: Connect to relevant Telegram data interfaces to identify active accounts with login records and interaction behaviors in the past 30 days, and exclude invalid accounts that have not logged in for a long time;
- Interest matching screening: Judge users' interest preferences based on the content of users' speeches in Telegram groups and the themes of followed channels, and screen potential users related to the enterprise's business;
- Historical interaction screening: Integrate the historical interaction data between the enterprise and users, such as whether they have clicked on broadcast links or replied to messages, and screen high-intent users. A cross-border maternal and child enterprise used ITG Global Screening to screen 35,000 precise users with "activity + maternal and child interests + historical interaction" from 100,000 Telegram numbers. Later, the "baby formula selection guide" sent by broadcast had an open rate of 32% and an interaction rate of 28%, with remarkable effects.
2. Real-Time Data Tracking, Providing Basis for Marketing Optimization
ITG Global Screening supports real-time tracking of Telegram broadcast marketing data and generates visual reports to help enterprises clearly grasp the marketing effect:
- Core indicator monitoring: Real-time statistics of key indicators such as the open rate, click rate, conversion rate, and unsubscription rate of broadcast messages, allowing enterprises to intuitively understand the effect of each Telegram broadcast marketing campaign;
- User feedback analysis: Automatically collect users' reply information to broadcast content, analyze user needs and pain points, and provide directions for subsequent content optimization;
- Layered effect comparison: Compare the broadcast effects of users at different levels, such as the conversion rate difference between highly active users and lowly active users, to help enterprises adjust layered broadcast strategies. A cross-border apparel enterprise tracked data through ITG Global Screening and found that highly active users were more responsive to "new product preview" content, while lowly active users paid more attention to "limited-time discounts". After adjusting the content strategy accordingly, the overall conversion rate increased by 12%.
3. Risk Early Warning, Avoiding Account Violations in Advance
ITG Global Screening has a built-in Telegram platform rule database, which can monitor the enterprise's broadcast behavior in real time and issue risk warnings in a timely manner:
- Broadcast frequency warning: When the enterprise's broadcast frequency is close to the platform's limit threshold, it will automatically remind to reduce the sending frequency to avoid triggering risk control;
- Content compliance detection: Conduct compliance detection on the content to be broadcast, identify sensitive words and illegal marketing expressions, such as "absolute terms" and "false promises", and provide modification suggestions;
- Account status monitoring: Real-time monitoring of the health status of Telegram accounts. If there is abnormal login or receipt of platform warnings, it will notify the enterprise immediately to facilitate timely response measures. Before a Telegram broadcast marketing campaign of a cross-border food enterprise, ITG Global Screening detected that the content contained the absolute term "healthiest", and timely reminded to modify it, avoiding the risk of account violation.
IV. Conclusion
Telegram broadcast marketing is not a "ferocious beast". As long as enterprises can clearly identify common "pitfalls", strictly abide by the bottom line of compliant operations, and use the ITG Global Screening tool to improve user accuracy and content matching, they can give full play to its advantage of efficient reach. In the increasingly competitive environment of cross-border marketing, compliant and precise Telegram broadcast marketing can help enterprises reach target users at lower costs, establish stable user communication channels, and achieve sustained business growth. In the future, with the continuous improvement of Telegram platform rules and the upgrading of marketing tools, only enterprises that attach importance to compliance and focus on user needs can stand out in Telegram broadcast marketing and truly convert channel advantages into growth momentum.
Sign Up
