A Must for Overseas Business: How Telegram Activation Screening Helps Enterprises Eliminate Inactive Accounts and Reduce Marketing Costs

In the cross-border marketing and user operation of overseas enterprises, inactive accounts (such as accounts not activated on Telegram, long-term inactive accounts, and fake registered accounts) are "black holes" that devour marketing resources. They not only lead to marketing messages falling on deaf ears but also push up customer acquisition costs and disrupt operational decisions. As a targeted tool, Telegram Activation Screening can accurately identify the activation and activity status of accounts, eliminating inactive accounts from the source. More importantly, Telegram Activation Screening is not just a single screening function; it can collaborate with ITG Global Screening to integrate multi-dimensional data for verifying account validity. This allows enterprises to bid farewell to "invalid delivery" in cross-border business, direct marketing budgets precisely to real and active users, and achieve dual optimization of costs and efficiency.

I. The Hazards of Inactive Accounts in Overseas Business: Three Triggers for Out-of-Control Marketing Costs

In Telegram marketing, overseas enterprises often send text messages, promotion links, and other content to a large number of numbers. However, the proportion of inactive accounts usually reaches 30%-50%. A cross-border e-commerce enterprise once sent new product discounts to 100,000 numbers in the Southeast Asian market. Later statistics showed that 42,000 of these numbers were inactive accounts not activated on Telegram, directly wasting over 20,000 yuan in SMS sending costs. Moreover, this pulled down the overall conversion rate, causing the Cost Per Acquisition (CAC) of a single valid customer to soar from 80 yuan to 135 yuan.

The existence of inactive accounts distorts enterprise user data: "user quantity" may grow, but there is no actual interaction or conversion; inactive accounts are mistakenly classified as "low-active users," and resources are invested in recalling them, further wasting costs. For example, an overseas social App initially believed through regular statistics that "user activity in the Middle East is low." After screening with Telegram Activation Screening, it was found that nearly 60% of the "low-active users" were actually inactive accounts. The previous recall operations targeting this group were completely ineffective, wasting over 100,000 yuan in labor and material costs.

Some platforms (such as official Telegram marketing tools) have strict restrictions on invalid information delivery. Sending content to a large number of inactive accounts may be deemed "spam marketing," leading to account restrictions or even bans. At the same time, if inactive accounts are used by criminals, they may be associated with the brand to send illegal information, damaging the brand's reputation in overseas markets.

II. The Core Logic of Telegram Activation Screening for Eliminating Inactive Accounts: A Four-Step Process from "Identification" to "Purification"

By connecting to official Telegram interfaces, Telegram Activation Screening verifies the activation status of accounts corresponding to numbers in real time, automatically marks and eliminates "unactivated" and "cancelled" numbers. Data shows that after this screening step, the proportion of invalid accounts in an enterprise's number database can drop from an average of 40% to below 15%. A cross-border educational institution used this function to screen 100,000 pending marketing numbers down to 62,000 valid ones, directly saving 38% of subsequent SMS sending costs.

Beyond activation status, Telegram Activation Screening can further identify account activity by analyzing data such as "login frequency in the past 30 days" and "message interaction records." It screens out valid users who are "active ≥ 3 times a week" and eliminates dormant accounts that "have no active records in the past 90 days." For example, a cross-border game enterprise targeting the European market removed 28,000 long-term inactive accounts using this function, increasing the click-through conversion rate of game promotion links from 1.2% to 3.5%.

Telegram Activation Screening supports cross-verification by associating basic user information (such as mobile phone number attribution and registered device information) to identify fake accounts created through "batch registration" or "virtual device registration." For instance, in the Southeast Asian market, the system can identify numbers with "10+ accounts registered on the same device" or "mismatched attribution and frequently used IP," preventing enterprises from investing resources in fake accounts.

After screening, Telegram Activation Screening generates a detailed report, marking the type (unactivated/inactive/fake) and proportion of inactive accounts, and outputs a purified valid number database. It supports direct export to enterprise marketing tools (such as Telegram bots and email marketing systems), enabling seamless connection between "screening and marketing" without additional data processing steps.

III. Collaborating with ITG Global Screening: Making Inactive Account Elimination More Thorough and Cost Control More Precise

Telegram Activation Screening focuses on account status identification, while ITG Global Screening can integrate enterprise internal CRM data and third-party compliant data sources (such as user consumption records and browsing tracks) to conduct secondary verification of account authenticity. For example, after a cross-border e-commerce enterprise screened out "activated and active" users via Telegram Activation Screening, it used ITG Global Screening to add conditions such as "no consumption records in the past 6 months" and "abnormal browsing tracks (e.g., jumping to 10+ irrelevant pages in a short time)." This further eliminated 18% of "potential inactive accounts" (such as fake accounts used for testing), increasing the subsequent marketing conversion rate by an additional 22%.

Combined with the screening results of Telegram Activation Screening, ITG Global Screening can analyze the "valid account proportion" and "marketing cost return rate" of different markets and user groups, providing enterprises with budget allocation suggestions. For example, data shows that "the valid account proportion in Indonesia (Southeast Asia) is 72% with a CAC of 65 yuan; the valid account proportion in France (Europe) is 58% with a CAC of 120 yuan." Enterprises can accordingly allocate more budget to the Indonesian market to improve the overall marketing ROI.

In cross-border business, data screening must strictly comply with local regulations (such as GDPR and Southeast Asian Personal Data Protection Laws). ITG Global Screening has a built-in compliance verification function, which can automatically check whether the screening process of Telegram Activation Screening complies with principles such as "data minimization" and "user consent." This ensures that inactive accounts are eliminated without crossing legal red lines. A cross-border social platform collaborated with both tools when expanding into the EU market, and no compliance complaints arose from account screening, successfully passing inspections by local regulatory authorities.

IV. Practical Cases: Cost Optimization Effects of Telegram Activation Screening + ITG Global Screening

Case 1: Cross-Border E-Commerce Enterprise (Target Market: Southeast Asia)

Case 2: Cross-Border SaaS Enterprise (Target Market: Europe)

V. Practical Suggestions for Enterprises Using Telegram Activation Screening to Reduce Marketing Costs

It is recommended that enterprises use Telegram Activation Screening to conduct a comprehensive screening of the number database monthly and combine it with ITG Global Screening for in-depth purification quarterly to avoid the accumulation of inactive accounts. For example, cross-border retail enterprises can conduct centralized screening before major promotions (such as Double 11 in Southeast Asia and Black Friday in Europe) to ensure precise delivery of marketing resources during promotions.

The characteristics of inactive accounts vary across overseas markets: the Southeast Asian market has more "batch-registered fake accounts," requiring enhanced authenticity verification; the European market has a high proportion of "long-term inactive accounts," requiring a focus on activity status screening. Enterprises can customize screening rules via Telegram Activation Screening and optimize screening strategies by combining regional data reports from ITG Global Screening.

Valid users after screening have clearer needs. Enterprises can customize personalized marketing content based on user tags (such as "interest preferences" and "active time periods") output by Telegram Activation Screening. For example, sending outdoor equipment discounts to users "interested in outdoor sports" and timing messages to users "active from 7 pm to 9 pm local time" can further improve the conversion rate and reduce the unit customer acquisition cost.

VI. Conclusion

For overseas enterprises, controlling marketing costs and improving resource utilization are key to profitability in cross-border business. Telegram Activation Screening is precisely the core tool to solve the inactive account problem and optimize the cost structure. By accurately identifying and eliminating inactive accounts, it ensures that every cent of the marketing budget is used effectively. When combined with ITG Global Screening, screening is upgraded from "effective" to "precise + compliant," providing a guarantee for the long-term development of enterprises in overseas markets. In the future, as cross-border business competition intensifies, Telegram Activation Screening will become a "cost control tool" for more overseas enterprises, helping them achieve efficient growth in the global market.