Number Filtering Enables Marketing Upgrades: The Underlying Methodology and Practical Cases for Precisely Reaching Target Customers

In the current fiercely competitive market environment, corporate marketing has long bid farewell to the extensive era of "casting a wide net to catch more fish". Number screening has become a key cornerstone for achieving precise marketing. Efficient number screening not only helps enterprises eliminate invalid customer data and reduce marketing costs, but also enables marketing information to accurately reach target customers with real needs, significantly improving conversion efficiency. As a professional number screening tool, ITG Global Screening, relying on its powerful data integration and intelligent analysis capabilities, builds a complete link for enterprises from number screening to marketing implementation, making "precise reach" no longer a slogan but a actionable and replicable path for marketing upgrading.

I. Number Screening: A Core Link in Reconstructing Marketing Logic

(I) Core Value of Number Screening for Marketing

Reducing Cost Loss: In traditional marketing, enterprises often send marketing information to a large number of invalid numbers due to the lack of effective screening. This not only wastes marketing resources such as text messages and phone calls, but also may arouse resentment from non-target users due to frequent disturbances. Through number screening, empty numbers, suspended numbers, and numbers of users with no needs can be eliminated in advance, and marketing resources can be concentrated on high-potential customers, reducing the resource loss rate by more than 40%.

Improving Conversion Efficiency: Number screening can lock in target groups based on user attributes (such as age, region, consumption capacity) and behavioral data (such as historical purchase records, browsing tracks), making marketing information more in line with user needs. For example, pushing parenting-related products to users who are "females aged 25-35 in first-tier cities and have purchased maternal and child products in the past 3 months" can increase the conversion rate by 3-5 times compared with random pushes.

Optimizing User Experience: Precise number screening avoids over-marketing to non-target users, reduces users' resistance to spam information, and enhances users' favorability towards the brand. Data shows that the user complaint rate of marketing pushes after number screening can drop by more than 60%.

(II) Key Dimensions of Number Screening in Marketing Scenarios

User Attribute Dimension: It includes basic information such as age, gender, region, occupation, and income level, which is an important basis for initially screening target customers. For example, luxury brands can carry out high-end product marketing by screening users who are "in first-tier cities with a monthly income of more than 50,000 yuan".

Behavioral Data Dimension: It covers users' historical purchase frequency, consumption amount, browsing duration, click preferences, etc., which can reflect user needs more accurately. For instance, e-commerce platforms can screen users who "have browsed home appliance products in the past month but not placed an order" and push home appliance coupons to stimulate purchase decisions.

Demand Intention Dimension: It judges users' current needs through data such as users' active consultation records, subscribed content, and search keywords. For example, educational institutions can screen users who "have searched for 'postgraduate English preparation' in the past 2 weeks" and push information about postgraduate English courses to accurately match users' immediate needs.

II. ITG Global Screening: A Core Tool for Number Screening to Drive Marketing Upgrade

(I) Core Capabilities of ITG Global Screening Adapting to Marketing Needs

Multi-Source Data Integration Capability: In marketing scenarios, user data is scattered across multiple channels such as enterprise CRM systems, e-commerce platforms, and social media. ITG Global Screening can break down data silos, integrate internal and external legal data sources, and build a complete user data portrait to provide data support for precise screening. For example, integrating consumption data from e-commerce platforms and interest tags from social media to screen out users who "like outdoor sports and have purchased outdoor equipment in the past six months" provides a precise number list for outdoor brand marketing.

Dynamic Screening and Real-Time Update: Market demands and user behaviors are time-sensitive. ITG Global Screening supports real-time capture of users' latest data and dynamic adjustment of screening rules. For example, during e-commerce promotions, it can real-time screen users who "have added items to the shopping cart in the past 24 hours but not paid" and push limited-time full-reduction information to seize the user's purchase window and increase the conversion probability.

Compliance and Security Assurance: Data compliance is crucial in the marketing process. ITG Global Screening has built-in data encryption and desensitization functions, and strictly complies with the requirements of laws and regulations such as the Personal Information Protection Law, ensuring that the number screening process is legal and compliant, and avoiding legal risks for enterprises due to data security issues.

(II) Operation Process of ITG Global Screening in Marketing

Clarifying Marketing Goals and Screening Rules: Enterprises determine screening dimensions and conditions based on the goals of marketing activities (such as new product promotion, old customer recall). For example, a beauty brand plans to launch an "old customer repurchase incentive" activity and sets the screening rule as "having a purchase record in the past year and no consumption in the past 3 months".

Data Access and Cleaning: ITG Global Screening accesses the enterprise's internal customer data and external legal supplementary data, and automatically cleans duplicate numbers and incorrect information (such as invalid mobile phone numbers, false addresses) to ensure data accuracy. After data cleaning, the effective number rate can be increased to more than 95%.

Intelligent Screening and Result Output: According to the set screening rules, ITG Global Screening analyzes the cleaned data through built-in algorithms, screens out target numbers that meet the conditions, and generates a detailed user tag report (such as user preferences, consumption potential score) to provide reference for the customization of marketing content.

Marketing Effect Tracking and Screening Rule Optimization: After the screened numbers are used in marketing activities, ITG Global Screening can connect to marketing effect data (such as click-through rate, conversion rate, repurchase rate) to analyze the effectiveness of the screening rules. If it is found that the conversion rate of users who "have a purchase record in the past year and no consumption in the past 3 months" is low, the rule can be adjusted to "having purchased more than 2 times in the past year and no consumption in the past 3 months" to further improve the screening accuracy.

III. Underlying Methodology of Number Screening Driving Marketing Upgrade

(I) "Screening - Reach - Optimization" Closed-Loop Methodology

Precise Screening: Clarifying Goals and Locking in High-Potential Customers: Determine screening dimensions and rules based on marketing goals, and use ITG Global Screening to integrate data, clean information, and output target numbers to ensure that the screening results are highly consistent with marketing needs. For example, a milk tea brand plans to expand new stores in second-tier cities and screens users who are "in second-tier cities, aged 18-30, and have purchased milk tea products in the past month" to lock in the target group for the new store opening promotion.

Personalized Reach: Customizing Marketing Content Based on Screening Results: Customize marketing information according to the tags of screened users (such as preference for flavors, consumption capacity) to enhance the attractiveness of the content. For example, push "buy one get one free" coupons for sugar-free milk tea to users who "prefer sugar-free milk tea and consume milk tea more than 3 times a month"; push "new customer 9.9 yuan discount" activities to users who "purchase milk tea for the first time and have a low budget".

Data Review and Optimization: Reverse Iteration of Screening Rules: After the marketing activity ends, analyze the conversion data of different screened groups, find out the common characteristics of high-conversion groups, and optimize the screening rules for the next time. For example, if it is found that the conversion rate of "students aged 18-25" is higher than that of "professionals aged 26-30", the screening weight can be adjusted to increase the proportion of student groups in the next screening.

(II) Number Screening Strategies for Different Marketing Scenarios

New Product Promotion Scenario: Screen users who "have purchase records of similar products, like to try new products, and have matching consumption capacity". Taking the promotion of new mobile phone products as an example, ITG Global Screening can be used to screen users who "have purchased mid-to-high-end mobile phones in the past 2 years and pay attention to mobile phone technology information", and push new product launch information and reservation benefits to quickly open the market.

Old Customer Recall Scenario: Screen old customers who "have high historical consumption frequency, large consumption amount, and no recent activity". For example, retail enterprises can screen old customers who "have consumed more than 5 times in the past year, with a total consumption amount of more than 2,000 yuan, and have not visited the store in the past 3 months" and send "exclusive full-reduction coupons for old customers" to stimulate customer repurchases.

Holiday Marketing Scenario: Screen target customers based on holiday themes and user needs. For example, during Valentine's Day, jewelry brands can screen users who "are aged 20-40, have a partner, and have searched for 'Valentine's Day gifts' in the past month" and push information about couple jewelry sets to fit the holiday consumption needs.

IV. Common Problems and Solutions of Number Screening Driving Marketing Upgrade

(I) Common Problems

Uneven Data Quality: Some enterprises have duplicate and incorrect internal data (such as wrong mobile phone number digits, outdated user information), leading to inaccurate screening results and affecting marketing effects.

Rigid Screening Rules: Enterprises fail to adjust screening rules according to market changes and marketing goals. For example, they always use the screening condition of "aged 25-40" without optimizing it in combination with the positioning of new products (such as trendy products for young groups), resulting in low matching degree of target customers.

Inadequate Control of Compliance Risks: In the process of data collection and screening, enterprises do not strictly abide by privacy protection laws and regulations, such as using illegally obtained user data, which leads to legal disputes and brand trust crises.

(II) Solutions

Strengthening Data Preprocessing: Use the automatic cleaning function of ITG Global Screening to eliminate duplicate and incorrect data, and update user information regularly (such as checking the validity of mobile phone numbers every quarter) to improve data quality. For example, after an enterprise cleans data through ITG Global Screening, the effective number rate increases from 70% to 92%, and the marketing conversion rate also increases accordingly.

Dynamically Optimizing Screening Rules: Adjust screening dimensions and conditions in combination with marketing goals, market trends, and user feedback. For example, when a clothing brand launches a winter warm clothing series, it adjusts the screening rule from "having purchased clothing throughout the year" to "having searched for 'winter down jackets' and 'warm coats' in the past 3 months" to improve the accuracy of target customers.

Adhering to the Bottom Line of Compliance: Choose compliant tools such as ITG Global Screening to ensure that the process of data collection, storage, and screening complies with legal requirements. At the same time, desensitize the screened numbers (such as hiding the middle 4 digits of mobile phone numbers) to protect user privacy and avoid compliance risks.

V. Conclusion

In the era of precise marketing, number screening has become a core driving force for enterprises' marketing upgrading. It not only helps enterprises accurately lock in target customers and reduce marketing costs, but also improves user experience and builds brand competitive advantages. As a professional number screening tool, ITG Global Screening provides enterprises with full-link support from data screening to marketing implementation by virtue of its capabilities in multi-source data integration, real-time dynamic screening, and compliance and security assurance. In the future, with the development of big data and artificial intelligence technologies, number screening will become more intelligent and refined. Enterprises need to keep up with the trend, make good use of number screening tools and methodologies, and achieve continuous upgrading of marketing effects to take the initiative in the fierce market competition.

ITG Global ScreeningIt is a world-leading number screening platform that combinesGlobal mobile phone number segment selection, number generation, deduplication, comparison and other functions. It supports global customersBulk numbers from 236 countriesFiltering and testing services, currently supportedMore than 40 social and apps, such as:

whatsapp/line, twitter, facebook, Instagram, LinkedIn, Viber, zalo, Binance, signal, skype, DISCORD, Amazon, Microsoft, Truemoney, Snapchat, kakao, Wish, GoogleVoice, Botim, MoMo, TikTok, GCash, Fantuan, Airbnb, Cash, VKontakte, Band, Mint, Paytm, VNPay, Moj, DHL, Okx, MasterCard, ICICBank, Bybwait.

The platform has several features, includingOpen filtering, active filtering, interactive filtering, gender filtering, avatar filtering, age filtering, online filtering, accurate filtering, duration filtering, power-on filtering, empty number filtering, mobile device filteringwait.

Platform providesSelf-sieve mode, sieve mode, fine-sieve mode and custom mode, to meet the needs of different users.

Its advantage lies in the integration of major social and applications around the world, providing one-stop, real-time and efficient number screening services to help you achieve global digital development.

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