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LinkedIn is launching a new feature that allows users to add external links to photos shared in posts, which means providing another way for business/brand owners to drive traffic: adding links from a business’s LinkedIn page or profile supports jumps, which will add unlimited possible traffic to the website (or other external platforms).
LinkedIn's creator manager Geri Silver shared an example of the new link sticker. You can see how to add a link to your photo in the screenshot below:
Link stickers can be of different sizes and can even be placed on top of the video.
Although the link text is customizable, the design of the link sticker doesn't look much different. Business/brand owners can always add some emojis to avoid using the same universal stickers on everything.
Availability and usage details
Add link stickers to photos and videos with the post creation tool in the LinkedIn mobile app. It should be noted that it is currently impossible to add link stickers directly through the desktop interface. However, when users on any platform see the post in the feed, they can see the link and choose whether to click to jump.
1Link stickers are introduced to users in phases, which means some people will have link access before others. When a business/brand owner is eligible, then the administrator will see a link icon button when creating a post in the LinkedIn mobile app, which means you can use the stickers as you like in the future.
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