Stop Sending Messages Blindly! Use Telegram Precise User Portrait to Target High-Intent Customers and Reduce Customer Acquisition Costs

In Telegram operations, many businesses and individuals still adopt a "spray-and-pray" approach to message sending—sending the same product information and event notifications to all contacts. Not only does this result in low response rates, but it also risks users marking messages as "spam," which damages account credibility. In fact, the root cause of this problem lies in the lack of in-depth user understanding and the failure to build a Telegram precise user portrait that can accurately target needs. When you have a complete Telegram precise user portrait, you can clearly grasp different users’ interest preferences, pain points, and consumption potential. Instead of sending messages blindly, you can deliver targeted content, thereby locking in high-intent customers and significantly reducing customer acquisition costs. This article will provide you with a actionable operation plan, covering the construction logic and core dimensions of a Telegram precise user portrait, as well as how to combine it with the ITG Global Screening Tool to enhance portrait accuracy.

I. Why Do You Need a Telegram Precise User Portrait? The Key to Ending "Ineffective Customer Acquisition"

As traffic costs continue to rise, Telegram operations without the support of a Telegram precise user portrait easily fall into the trap of "high investment, low conversion." Understanding the value of a Telegram precise user portrait is the first step toward effective targeted operations.

(I) Solving the Inefficiency of "Message Spamming"

Without a Telegram precise user portrait, operators cannot distinguish between user needs and can only send uniform messages. For example, sending "exclusive discounts for existing customers" to potential customers who just joined the group, or promoting Product B to users interested in Product A. Such misaligned messages not only fail to resonate with users but also trigger resentment, leading to mass group exits or message blocking and wasting acquisition resources. With a Telegram precise user portrait, you can send categorized messages based on user tags: for instance, sending "limited-time discounts for Product A" to users who "inquired about Product A’s price," and sharing industry insights with users who "follow industry trends." This ensures every message accurately reaches the target audience, boosting response and conversion rates.

(II) Reducing Customer Acquisition Costs and Improving ROI

Customer acquisition cost (CAC) = Operational investment ÷ Number of valid customers. The absence of a Telegram precise user portrait scatters operational resources, resulting in fewer valid customers and higher CAC. For example, a company that ran Telegram ads without audience filtering based on user portraits reached a large number of non-target users. It spent 10,000 yuan but only gained 10 valid customers, leading to a CAC of 1,000 yuan per customer. In contrast, after building a Telegram precise user portrait, it targeted users aged 25-35 who "focus on cross-border e-commerce and browsed similar products recently." With the same 10,000-yuan investment, it acquired 50 valid customers, cutting CAC to 200 yuan per customer. This clearly shows that a Telegram precise user portrait is a core tool for reducing customer acquisition costs.

(III) Enhancing User Stickiness and Driving Long-Term Conversions

A Telegram precise user portrait helps operators gain deep insights into user needs and provide personalized services, thereby increasing user stickiness. For example, if the portrait reveals a user frequently asks about "product after-sales issues" in the group, the operator can proactively send a after-sales guide via private message and follow up on usage feedback regularly. If another user makes purchases at fixed intervals each month, the operator can send "restock reminders + exclusive discounts" in advance. Making users feel valued not only boosts repurchase rates but also encourages them to refer new customers, enabling low-cost user retention.

II. 5 Core Dimensions to Build a Telegram Precise User Portrait: From "Vague" to "Clear"

Building a Telegram precise user portrait is not based on guesswork but on systematic analysis of multi-dimensional data. The following 5 core dimensions will help you quickly create a clear Telegram precise user portrait.

(I) Basic Attribute Dimension: Clarifying "Who the User Is"

Basic attributes form the foundation of a Telegram precise user portrait, helping you initially screen target user groups. Key attributes include:

For example, if you operate SaaS tools for cross-border e-commerce sellers, the target user portrait for basic attributes could be defined as "aged 25-40 + based in coastal Chinese cities/Southeast Asia + uses iOS devices + Telegram account registered for over 6 months + average daily online time of over 1 hour." These attributes help eliminate non-target users and lay the groundwork for subsequent targeted operations.

(II) Behavioral Trajectory Dimension: Understanding "What the User Has Done"

A user’s behavioral trajectory on Telegram is a key indicator of their needs and intent, and a core dimension of a Telegram precise user portrait. Key behaviors include:

For instance, if a user repeatedly asks "whether the product supports multilingual features" in a Telegram group, clicks on the "multilingual function introduction" link, and downloads the related user manual, these behaviors indicate a strong need for "multilingual features." You can tag this user with "High Intent - Multilingual Need" in the Telegram precise user portrait and prioritize relevant content for them in future communications.

(III) Interest Preference Dimension: Identifying "What the User Likes"

Interest preferences help operators deliver content that resonates with users, increasing message open and engagement rates. This is a crucial supplementary dimension of a Telegram precise user portrait. Key preferences include:

For example, if analysis shows some users frequently like and share "industry case studies," you can tag them with "Interest - Case Preference" in the Telegram precise user portrait and regularly share success stories with them. For users who actively engage with "promotional offers," tag them with "Interest - Discount-Sensitive" and prioritize sending discount information during campaigns.

(IV) Pain Point Dimension: Uncovering "What Problems the User Needs to Solve"

Pain points are the core drivers of user conversions. Accurately identifying them makes operations more targeted, and this is a value-driven dimension of a Telegram precise user portrait. Key pain points include:

For example, if a user mentions during a consultation, "The current tool is too complicated to use, and my team struggles with the learning curve," you can tag them with "Pain Point - Concern About Complex Operations" in the Telegram precise user portrait. In future communications, emphasize "easy-to-use interface and one-on-one onboarding support" to address their specific pain point and drive conversion.

(V) Conversion Potential Dimension: Assessing "How Likely the User Is to Convert"

The conversion potential dimension helps operators prioritize high-intent customers, improving operational efficiency. This is a resource-allocation dimension of a Telegram precise user portrait. Key indicators include:

For example, in the Telegram precise user portrait, users tagged with "High Intent + High Purchasing Power + Immediate Purchase Plan" are core targets and should be prioritized for follow-up by dedicated consultants. For users tagged with "Medium Intent + Medium Purchasing Power + Considering Options," regularly share product value content to shorten their decision cycle.

III. How to Combine the ITG Global Screening Tool to Enhance the Accuracy of a Telegram Precise User Portrait?

Manually collecting and organizing user data to build a Telegram precise user portrait is not only inefficient but also prone to data gaps and tag errors. The ITG Global Screening Tool, with its multi-dimensional data collection and analysis capabilities, helps operators quickly and accurately build and optimize Telegram precise user portraits, significantly improving operational efficiency.

(I) ITG Global Screening Tool: The "Data Collector" for Telegram Precise User Portraits

The ITG Global Screening Tool offers powerful data collection and filtering features, enabling it to gather user data from multiple Telegram scenarios (accounts, groups, channels) to support the construction of a Telegram precise user portrait:

For example, a cross-border e-commerce company looking to build a Telegram precise user portrait for the Southeast Asian market can use the ITG Global Screening Tool to quickly collect engagement data of all Telegram users in Southeast Asia. It can then filter users who "focus on cross-border logistics, browsed product detail pages in the past 15 days, and sent inquiry messages"—these users directly form the "High Intent - Southeast Asia Cross-Border Demand" portrait, avoiding the inefficiency and errors of manual data collection.

(II) Using the ITG Global Screening Tool to Optimize User Tags and Improve Portrait Accuracy

Tags in a Telegram precise user portrait require continuous optimization to maintain accuracy. The ITG Global Screening Tool uses data analysis to help operators correct tag errors and add missing tags:

(III) Practical Steps for the ITG Global Screening Tool: From Data Collection to Portrait Implementation

Follow these simple steps to use the ITG Global Screening Tool to build a Telegram precise user portrait:

IV. Operational Strategies Based on a Telegram Precise User Portrait: Targeting High-Intent Customers and Reducing Costs

Once a Telegram precise user portrait is built, it needs to be paired with targeted operational strategies to truly "lock in high-intent customers and reduce acquisition costs." Below are 3 core actionable strategies:

(I) Segmented Messaging: Ensuring Messages "Accurately Hit" Users with Different Needs

Based on tags in the Telegram precise user portrait, segment users into high-intent, medium-intent, and low-intent groups, and send tailored content to each:

Segmented messaging avoids one-size-fits-all spamming, ensuring each user receives relevant content. This improves conversion efficiency and reduces waste of acquisition resources on ineffective messages.

(II) Precise Group Operations: Building High-Converting "Niche Groups"

Based on the Telegram precise user portrait, create niche groups for users with shared needs/interests and run 精细化 operations:

Niche groups have lower operational costs than general groups and higher user conversion intent. For example, a company’s "High Intent - Cross-Border SaaS Demand" group achieved a 30% conversion rate—far higher than the 5% rate of general groups—significantly reducing acquisition costs.

(III) Targeted Ad Campaigns: Ensuring Ad Budgets "Deliver Results"

When running Telegram ads, use the Telegram precise user portrait to filter audiences and avoid budget waste:

Targeted ads ensure every ad dollar reaches high-intent customers. For example, a company doubled ad conversion rates