In the current era of fierce competition in digital marketing, WhatsApp—with over 2 billion global users—serves as a core channel for enterprises to reach customers and boost conversions. However, many enterprises invest heavily in resources only to face low conversion rates. The root cause lies in neglecting the importance of WhatsApp screening, particularly the lack of a multi-dimensional WhatsApp screening system. Relying solely on basic screening that "judges whether an account is registered" fails to lock in high-value customers or avoid invalid accounts, making it difficult to achieve high conversions. By leveraging ITG Global Screening to implement professional multi-dimensional WhatsApp screening, enterprises can solve conversion challenges at the source, ensuring every customer reach effort accurately targets potential customers and unlocks the secret to high conversions.
Single-dimensional screening cannot identify "zombie accounts" or "inactive accounts." Although these accounts are registered on WhatsApp, they have no long-term interaction, leading to no responses to promotional content and wasting resources such as SMS and labor.
- Case: A cross-border e-commerce company promoted new products to 100,000 "registered" accounts, among which 35,000 were zombie accounts inactive for over 6 months. The effective open rate was less than 8%.
WhatsApp screening that excludes risk identification allows "violating accounts" and "highly reported accounts" to be included in contact lists. Sending content to these accounts is likely to be deemed "malicious marketing," resulting in restrictions or bans on the main account.
- Case: A foreign trade enterprise sent promotions to a list containing 15% violating accounts. It received over 200 reports within 3 days, and the main account was restricted from sending messages for 1 week, resulting in a sales loss of over ¥500,000.
Single-dimensional screening cannot assess an account’s "purchasing potential" or "willingness to interact." As a result, marketing content struggles to reach customers with actual needs, leading to poor conversion results.
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Case: A beauty brand promoted high-end skincare products to 50,000 accounts filtered via basic screening. Only 3% of accounts inquired, and fewer than 1% of customers had the purchasing power to buy.
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Data Support: Enterprises using single-dimensional screening have a conversion efficiency that is over 60% lower than those using multi-dimensional screening, with invalid marketing costs exceeding 40%.
ITG Global Screening builds a four-in-one screening system covering "value, activity, risk, and compliance," accurately locking in high-quality customers and improving conversion efficiency.
- Integrate historical consumption data: Connect to CRM and third-party platforms to screen high-spending accounts with "over ¥5,000 in consumption in the past year" or "3+ repurchases."
- Analyze demand intentions: Through WhatsApp group comments and official account interactions, lock in high-demand accounts that follow "product categories" or "promotional activities" (e.g., promoting new maternal products to accounts frequently interacting in maternal topics).
- Predict customer lifetime value: Based on AI algorithms and combined with account registration duration and interaction stability, screen long-term potential accounts with "over 80 points in potential value (high probability of consumption in the next 6 months)."
- Case: A home furnishing brand used this dimension to lock in 32,000 high-value accounts from 80,000 total accounts. Consultations for decoration packages increased by 45%, and the transaction conversion rate exceeded 12% (up from the previous 5%).
- Monitor login status: Screen recently active accounts with "logins in the past 30 days and a login frequency of ≥3 times/week" to exclude zombie accounts.
- Analyze interaction behavior: Retain accounts with high interaction willingness, such as "over 20% response rate to past messages" or "≥2 link clicks."
- Track feature usage: Screen highly engaged accounts that "use WhatsApp Pay or join enterprise-exclusive groups" (these accounts have higher trust and stronger conversion willingness).
- Case: A fast-moving consumer goods brand streamlined 150,000 contacts to 78,000 active accounts. The promotion response rate increased by 38%, and follow-up efficiency improved by 50%.
- Identify violation-linked accounts: Through device IDs and IP checks, screen accounts linked to "banned/violating accounts" (these have over 80% marketing risk and are directly excluded).
- Mark highly reported accounts: Connect to desensitized WhatsApp data to screen accounts "reported ≥3 times in the past 90 days" (these have a complaint rate 5 times higher than ordinary accounts and are prioritized for exclusion).
- Detect abnormal device accounts: Identify marketing accounts registered via emulators or multi-account tools (these have no real conversion potential).
- Case: A cross-border clothing enterprise eliminated 18,000 high-risk accounts. Subsequent main accounts faced no risk control restrictions, and content reach rate increased from 65% to 82%.
- Verify authorization status: Cross-check CRM subscription records with official WhatsApp data to ensure accounts have authorized marketing content reception via "forms/SMS," avoiding unauthorized complaints.
- Adapt to regional regulations: Match regulations based on account location (e.g., EU accounts require an opt-out channel, while Southeast Asian accounts require "advertisement" labeling).
- Case: An electronic product enterprise reduced the proportion of unauthorized accounts from 35% to 7%. The complaint rate dropped from 9% to 1.5%, and repurchase conversion increased by 20%.
- Determine core dimensions based on business scenarios: Prioritize "value + activity" for short-term conversions and "risk + compliance" for long-term operations.
- Set thresholds: e.g., "historical consumption ≥¥3,000" or "≥2 interactions in the past 30 days."
- Case: A maternal product enterprise, with "new product conversion" as its goal, configured dimensions including "value (maternal consumption in the past year) + activity (logins in the past 15 days) + compliance (authorized for information pushes)."
- Organize accounts into Excel/CSV format (including country codes and sources) and upload to the "Multi-Dimensional WhatsApp Screening" module in the ITG backend.
- The system automatically connects to data, completing screening for 100,000 accounts in 2-3 hours. It displays real-time progress and generates a WhatsApp Screening Report (including the proportion of accounts in each dimension).
- Grouped operations: Send exclusive offers/one-on-one consultations to high-value accounts, push informative content/trial invitations to potential accounts, and directly delete invalid accounts.
- Conversion tracking: Real-time monitor "open rate, consultation rate, and transaction rate." If conversions are low, adjust screening parameters.
- Case: A cross-border e-commerce company increased the conversion rate of high-value accounts to 25%, and the overall marketing ROI tripled.
- Previous Dilemma: The enterprise only conducted single-dimensional WhatsApp screening, sending promotions to 150,000 accounts monthly. The conversion rate was only 4%, marketing costs exceeded 35%, and the main account was restricted twice.
- ITG Screening Implementation: Configured "value + activity + risk + compliance" dimensions, screening 58,000 high-value compliant accounts from 150,000 total. It sent customized plans/discounts to high-value accounts and "avoid pitfalls" guides to potential accounts.
- Results: After 3 months, the conversion rate increased from 4% to 18%, costs decreased by 40%, the main account faced no risk control issues, and the repurchase rate increased by 25%.
WhatsApp marketing has entered the era of "precision reach," and professional multi-dimensional WhatsApp screening is a prerequisite for high conversions. Neglecting this link makes it difficult to break through conversion bottlenecks, no matter how much you invest. By leveraging ITG Global Screening, enterprises can lock in high-quality customers across four dimensions, eliminate invalid obstacles, and ensure every marketing step is precise. Enterprises should move beyond single-dimensional screening, adopt ITG to build a multi-dimensional system, and turn marketing reach into a "catalyst" for conversions, achieving both performance and brand growth in competition!
ITG Global ScreeningIt is a world-leading number screening platform that combines
Global mobile phone number segment selection, number generation, deduplication, comparison and other functions. It supports global customersBulk numbers from 236 countriesFiltering and testing services, currently supportedMore than 40 social and apps, such as:whatsapp/line, twitter, facebook, Instagram, LinkedIn, Viber, zalo, Binance, signal, skype, DISCORD, Amazon, Microsoft, Truemoney, Snapchat, kakao, Wish, GoogleVoice, Botim, MoMo, TikTok, GCash, Fantuan, Airbnb, Cash, VKontakte, Band, Mint, Paytm, VNPay, Moj, DHL, Okx, MasterCard, ICICBank, Bybwait.
The platform has several features, includingOpen filtering, active filtering, interactive filtering, gender filtering, avatar filtering, age filtering, online filtering, accurate filtering, duration filtering, power-on filtering, empty number filtering, mobile device filteringwait.
Platform providesSelf-sieve mode, sieve mode, fine-sieve mode and custom mode, to meet the needs of different users.
Its advantage lies in the integration of major social and applications around the world, providing one-stop, real-time and efficient number screening services to help you achieve global digital development.
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