Amid the increasingly fierce competition in cross-border e-commerce, Telegram has become a crucial platform for enterprises to expand into overseas markets, thanks to its massive user base and precise community targeting capabilities. However, the platform’s strict restrictions on automated operations and high requirements for user privacy protection have left many cross-border e-commerce businesses repeatedly frustrated in their customer acquisition efforts. Balancing compliance and efficiency has become a pressing challenge to address. This article will take the cross-border e-commerce industry as an entry point, detailing how to leverage the ITG Global Screening Tool to achieve accurate and efficient customer acquisition while adhering to Telegram’s rules.
Telegram has detailed and strict regulations for commercial promotion, especially for cross-border e-commerce activities such as user addition and product promotion, with clear "red lines" defined. Firstly, it prohibits the use of scripts or tools to bulk add non-contact users to avoid harassing users; secondly, it sets limits on the frequency of sending identical content to prevent excessive marketing; at the same time, all promotional information is required to be free of false advertising, and user personal privacy information must be protected.
For cross-border e-commerce businesses, these rules are not "restrictions" but rather the "safety line" for standardized operations. From a compliance perspective, the ITG Tool is equipped with a detection system synchronized with platform rules: on one hand, it automatically identifies high-risk operations such as bulk user addition and high-frequency messaging, and reminds users to adjust in real time; on the other hand, it handles the collection, storage, and use of user data in compliance with regional privacy protection laws (such as the EU’s GDPR and data protection regulations in Southeast Asia), ensuring every operation falls within the framework of rules.
The core demand of cross-border e-commerce is to find overseas users interested in specific categories (such as 3C digital products, home goods, and fashion apparel). Through multi-dimensional screening functions, the ITG Tool helps enterprises shift from "wide net-casting" to "precise targeting" in customer acquisition.
The ITG Tool supports exclusive screening dimensions tailored for cross-border e-commerce, including:
- Region and consumption habits: Screening users in specific countries or regions (such as Indonesia and Malaysia in Southeast Asia, Germany and France in Europe) and aligning with local consumption preferences (e.g., Southeast Asian users pay more attention to cost-effective products, while European users prioritize quality and environmental friendliness);
- Shopping behavior characteristics: Identifying users who frequently interact in cross-border e-commerce channels, participate in product discussions, and inquire about logistics information;
- Interest tag matching: Based on product categories, matching users who follow relevant groups or channels focused on topics like "cross-border shopping," "overseas discounts," and "recommendations for imported good products."
A cross-border e-commerce enterprise specializing in home goods implemented a comprehensive compliant customer acquisition plan using the ITG Tool: first, it screened user groups in Southeast Asia who follow topics like "home renovation" and "rental essential items"; second, it posted high-quality content (such as home matching guides and product usage scenario videos) on Telegram channels instead of directly pushing advertisements; finally, in groups where target users gather, it answered users’ questions about home product purchases in the role of a "sharer," gradually guiding users to follow the channel.
Within 3 months, the enterprise had no violation records, successfully attracting over 4,200 precise users. Among them, 30% of users accessed the store through channel links, and the average order value (AOV) increased by 25% compared with traditional promotion methods.
Cross-border e-commerce businesses need to connect with users in multiple regions simultaneously, resulting in heavy and tedious workloads. The ITG Tool’s bulk processing function can automatically allocate daily operation volumes based on the active hours of users in different regions (e.g., Southeast Asian users are active in the evening, while European users are active in the afternoon), avoiding inefficiency caused by sending messages during non-active periods. Additionally, it generates visual operation reports that clearly display user addition success rates and interaction frequencies across regions, helping enterprises adjust strategies in a timely manner.
Data shows that after using the ITG Tool, the customer acquisition efficiency of the aforementioned home goods e-commerce enterprise increased by 2.8 times, and labor costs decreased by 40%.
The risks faced by cross-border e-commerce not only come from platform rules but also include issues such as user complaints and account abnormalities. The ITG Tool’s real-time monitoring mechanism provides comprehensive coverage of:
- Account security: Monitoring for abnormalities in account login locations and devices to prevent account theft;
- Compliance: Tracking in real time whether operation frequencies (such as the number of users added and messages sent) are approaching platform limits;
- User feedback: Triggering an early warning immediately when receiving "not interested" feedback or complaints from users, and automatically stopping subsequent operations targeting those users.
In case of a risk warning, the system provides specific response plans. For example, when the frequency of adding users in a certain region is approaching the limit, it suggests prioritizing high-activity users or adjusting operations to the active hours of users in that region, ensuring stable operations.
The ITG Tool is not only an "operation tool" but also an "data analysis assistant." Catering to the needs of cross-border e-commerce, it provides multi-dimensional performance evaluation indicators:
- Customer acquisition cost (CAC): Calculating the cost of acquiring users in different regions and for different product categories to help enterprises optimize budget allocation;
- User quality: Scoring user quality based on metrics such as user browsing duration, order conversion rate, and repurchase intention;
- Regional performance: Analyzing customer acquisition efficiency and conversion results across regions to identify high-potential markets.
Based on this data, the ITG Tool offers personalized optimization suggestions. For instance, addressing a cross-border e-commerce enterprise’s issue of "high CAC but low conversion rate in the European market," it recommended adjusting screening dimensions by adding tags such as "focus on eco-friendly home goods" and "willing to pay for quality," while optimizing content direction to highlight the products’ eco-friendly materials and quality certifications. One month after the adjustment, the CAC in the European market decreased by 35%, and the conversion rate increased by 18%.
For cross-border e-commerce, the core of customer acquisition on Telegram lies in "taking compliance as the foundation and precision as the key." By synchronizing with platform rules, precisely locating users, optimizing operational efficiency, and preventing operational risks, the ITG Global Screening Tool helps enterprises achieve efficient customer acquisition within the compliance framework. In the future, as the cross-border e-commerce market continues to expand and Telegram’s rules are updated, the ITG Tool will also undergo continuous upgrades to provide enterprises with solutions more tailored to industry needs. As long as enterprises adhere to the bottom line of compliance and make good use of the advantages of tools, cross-border e-commerce can open up a stable customer acquisition path in Telegram’s blue ocean market.
ITG Global ScreeningIt is a world-leading number screening platform that combines
Global mobile phone number segment selection, number generation, deduplication, comparison and other functions. It supports global customersBulk numbers from 236 countriesFiltering and testing services, currently supportedMore than 40 social and apps, such as:whatsapp/line, twitter, facebook, Instagram, LinkedIn, Viber, zalo, Binance, signal, skype, DISCORD, Amazon, Microsoft, Truemoney, Snapchat, kakao, Wish, GoogleVoice, Botim, MoMo, TikTok, GCash, Fantuan, Airbnb, Cash, VKontakte, Band, Mint, Paytm, VNPay, Moj, DHL, Okx, MasterCard, ICICBank, Bybwait.
The platform has several features, includingOpen filtering, active filtering, interactive filtering, gender filtering, avatar filtering, age filtering, online filtering, accurate filtering, duration filtering, power-on filtering, empty number filtering, mobile device filteringwait.
Platform providesSelf-sieve mode, sieve mode, fine-sieve mode and custom mode, to meet the needs of different users.
Its advantage lies in the integration of major social and applications around the world, providing one-stop, real-time and efficient number screening services to help you achieve global digital development.
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