In cross-border marketing, enterprises often face the dilemma of "reaching many customers but achieving few conversions"—they spend significant efforts reaching customers, but fail to accurately target high-intent groups. As a result, marketing content falls flat, and the conversion funnel becomes lengthy and inefficient. WhatsApp account screening is the key to breaking this dilemma: through it, enterprises can identify high-intent groups from a large pool of customers and eliminate invalid accounts with no demand or low activity; with professional tools like ITG Global Screening, they can even accurately extract the characteristics of high-intent customers, allowing marketing actions to directly address core needs and significantly shorten the conversion funnel. This article will analyze how WhatsApp account screening helps enterprises focus on high-intent customers and achieve a qualitative leap in conversion efficiency.
- Current Situation: Without WhatsApp account screening, enterprises often push content to "randomly acquired customers." Among these, over 70% have no demand for the product, and only about 30% have potential intent.
- Data Support: A cross-border 3C enterprise pushed new products to 100,000 unscreened accounts. Only 32,000 accounts opened the message, and the final conversion was 800 orders—with a conversion rate of less than 1%.
- Core Problem: Customers with no demand occupy a large amount of marketing resources, while high-intent customers are overshadowed, leaving conversion without a solid foundation from the start.
- Dilemma: Customer demand is divided into "awareness stage, consideration stage, and decision stage." Without distinguishing these stages through WhatsApp account screening, enterprises may send "order reminders" to customers in the "awareness stage" or "basic introductions" to those in the "decision stage"—creating a mismatch between communication and demand.
- Case: A home goods enterprise sent "limited-time order discounts" to customers in the "awareness stage." Due to customers’ lack of understanding of product features, the inquiry rate was only 5%, and the conversion cycle lasted up to 21 days. When it sent "basic product parameters" to customers in the "decision stage," customers abandoned purchases for lack of discount information, leading to a 35% churn rate.
- Data Comparison: Communication matching demand stages has an average conversion cycle of 10 days; mismatched communication has a cycle of over 25 days—lengthening the funnel by 1.5 times.
- Hidden Risk: Without screening for "trust tags" (e.g., long registration time, interaction records, cross-platform brand following), enterprises may push high-priced products to newly registered customers with no interaction. Customers abandon conversion due to lack of trust.
- Consequence: A cross-border luxury enterprise pushed 10,000-yuan products to customers "registered for less than 1 month with no interaction." The post-inquiry abandonment rate reached 85%, wasting significant follow-up efforts.
- Key Data: The conversion success rate of high-trust customers is 40%, while that of low-trust customers is only 5%—trust is a core factor affecting conversion.
- Screening Target: Through WhatsApp account screening, lock in "high-intent groups with clear demand and strong willingness to interact" from the customer list, and exclude customers with no demand.
- Core Screening Dimensions (Based on ITG Global Screening):
- Demand Tag Extraction: Analyze WhatsApp groups joined by customers (e.g., "cross-border procurement groups," "maternity and childcare groups") and interaction content (e.g., inquiries about "product prices," "logistics timelines") to generate tags like "3C procurement demand" or "maternity product demand."
- Active Behavior Identification: Screen customers who "actively click product links," "reply to inquiry messages," or "save product materials." These customers have 5 times higher intent than passively reached customers.
- Keyword Matching: Identify customers whose interactions include high-intent keywords like "procurement," "place order," or "discount" to accurately target customers with conversion potential.
- Improved Conversion Foundation: A cross-border e-commerce enterprise increased the proportion of high-intent customers from 30% to 85% through screening. The push open rate rose from 32% to 78%, significantly strengthening the conversion foundation.
- Screening Logic: Use WhatsApp account screening to distinguish customer demand stages and push targeted content, aligning communication with demand and shortening the conversion cycle.
- Demand Stage Screening Indicators (Based on ITG Global Screening):
- Awareness Stage: Screen customers who "have first contact with the brand and only browsed product introductions"; push "brand stories + basic product functions" to nurture demand.
- Consideration Stage: Target customers who "inquired about product parameters and compared similar products"; push "customer cases + product advantage comparison charts" to strengthen purchase willingness.
- Decision Stage: Identify customers who "asked about promotions, logistics guarantees, and after-sales policies"; push "limited-time discounts + after-sales commitments" to drive quick orders.
- Funnel Shortening Result: A clothing enterprise shortened the conversion cycle of awareness-stage customers from 28 days to 15 days and that of decision-stage customers from 14 days to 7 days through stage screening—shortening the overall conversion funnel by 40%.
- Screening Role: Use WhatsApp account screening to extract "high-trust characteristics" and focus pushes on these customers, reducing losses at the final conversion step.
- High-Trust Screening Dimensions (Based on ITG Global Screening):
- Account Stability: Select customers with "accounts registered for over 6 months and real avatars/signatures"—these accounts have higher credibility.
- Interaction Depth: Screen customers who "interacted ≥5 times in 30 days and actively shared products with friends"; deeper interaction means higher trust.
- Cross-Platform Association: Identify customers who "follow the brand on both Facebook and Instagram"; cross-platform followers have 3 times higher trust than single-platform followers.
- Success Rate Improvement Data: A cross-border luxury enterprise pushed high-priced products to high-trust customers after screening. The post-inquiry abandonment rate dropped from 85% to 20%, and the conversion success rate rose from 5% to 45%.
- High-Intent Identification Function:
- Multi-dimensional demand analysis: Connects to WhatsApp group data and interaction records to automatically extract demand tags—no manual labeling required.
- Behavioral trajectory tracking: Records customers’ active behaviors (clicks, replies, saves) to generate an "intent score" (1-10 points); customers with 10 points have the highest conversion probability.
- Demand Stage Division Function:
- Intelligent stage determination: Automatically divides customers into "awareness, consideration, and decision stages" based on interaction content and inquiry questions, and marks key needs.
- Stage adaptation suggestions: Provides push content recommendations for customers at different stages (e.g., "brand introductions" for the awareness stage) to reduce operational decision-making difficulty.
- Trust Evaluation Function:
- Multi-dimensional trust scoring: Generates a "trust score" based on account registration time, interaction depth, and cross-platform association; scores above 8 indicate high-trust customers.
- Low-trust exclusion: Eliminates low-trust customers with "short registration time, no interaction, or complaint records" to avoid resource waste.
- Operation: Organize WhatsApp customer accounts into Excel/CSV format (including country codes, e.g., +11234567890) and upload to the ITG Global Screening backend.
- Format Processing: If accounts have duplicates or format errors, ITG automatically removes duplicates and fixes errors to ensure complete screening data.
- Set Screening Criteria:
- Demand tags: Check tags related to the business (e.g., "cross-border procurement," "maternity demand").
- Active behaviors: Check "clicked product links ≥2 times in 30 days," "replied to inquiries ≥1 time."
- Intent score: Set "intent score ≥7 points."
- Efficiency: Screening 100,000 accounts takes 2.5 hours, with an accuracy rate of over 98% for high-intent customer identification.
- Result Output: Generates a "high-intent customer list" with customer demand tags and intent scores marked.
- Stage Screening Operation:
- Awareness stage: Screen customers with "intent score 7-8 points and only inquired about basic functions."
- Consideration stage: Screen customers with "intent score 8-9 points and inquired about parameter comparisons."
- Decision stage: Screen customers with "intent score 9-10 points and inquired about discounts/after-sales."
- Content Adaptation Recommendations:
- Awareness stage: Push "brand introduction videos + basic product manuals."
- Consideration stage: Push "customer review screenshots + competitor advantage comparisons."
- Decision stage: Push "exclusive discount coupons + after-sales guarantee instructions."
- High-Trust Screening Criteria:
- Trust score ≥8 points.
- Account registered for ≥6 months.
- Follows the brand on cross-platforms (e.g., Facebook/Instagram).
- Focused Conversion Actions:
- Assign one-on-one exclusive customer service to high-trust + decision-stage customers to answer questions in real time.
- Push "limited discount quotas" to create a sense of scarcity and drive quick orders.
- Conversion Result: A cross-border 3C enterprise followed this process, increasing the high-intent customer conversion rate from 1% to 18%, shortening the conversion cycle from 25 days to 10 days, and boosting marketing ROI by 17 times.
- Dynamically Update High-Intent Customer Lists: Customer demand changes over time (e.g., consideration-stage customers move to the decision stage). It is recommended to update the list every 2 weeks with ITG Global Screening to ensure intent and stage alignment. One enterprise improved conversion stability by 30% through dynamic updates.
- Refine Screening with Regional Demand: For multi-region businesses, use ITG to screen by "target market + regional demand" (e.g., screening customers "focused on Christmas procurement" for European and American markets) and push region-adapted content. A clothing enterprise increased conversion efficiency by another 25% through regional refinement.
- Conduct Small-Scale Tests After Screening: After new screening, select 20% of high-intent customers for small-scale pushes. Adjust content based on interaction and conversion rates, then promote on a large scale. One enterprise increased its final conversion rate by 12% through test optimization.
The root cause of low customer conversion lies in "marketing actions not addressing core needs"—and WhatsApp account screening is the "accelerator" that makes marketing accurately effective. With ITG Global Screening, enterprises can accurately target high-intent groups, match demand stages, and screen high-trust customers. This transforms the conversion funnel from "lengthy and inefficient" to "short and agile," truly achieving the marketing goal of "low input, high conversion."
In the increasingly competitive landscape of cross-border marketing, "precise conversion" has become an enterprise’s core competitiveness. By valuing WhatsApp account screening and using ITG Global Screening to build a high-intent customer pool, enterprises can capture core needs among a large number of customers, turning every marketing action into a "booster" for conversion and achieving efficient growth in cross-border business.
ITG Global ScreeningIt is a world-leading number screening platform that combines
Global mobile phone number segment selection, number generation, deduplication, comparison and other functions. It supports global customersBulk numbers from 236 countriesFiltering and testing services, currently supportedMore than 40 social and apps, such as:whatsapp/line, twitter, facebook, Instagram, LinkedIn, Viber, zalo, Binance, signal, skype, DISCORD, Amazon, Microsoft, Truemoney, Snapchat, kakao, Wish, GoogleVoice, Botim, MoMo, TikTok, GCash, Fantuan, Airbnb, Cash, VKontakte, Band, Mint, Paytm, VNPay, Moj, DHL, Okx, MasterCard, ICICBank, Bybwait.
The platform has several features, includingOpen filtering, active filtering, interactive filtering, gender filtering, avatar filtering, age filtering, online filtering, accurate filtering, duration filtering, power-on filtering, empty number filtering, mobile device filteringwait.
Platform providesSelf-sieve mode, sieve mode, fine-sieve mode and custom mode, to meet the needs of different users.
Its advantage lies in the integration of major social and applications around the world, providing one-stop, real-time and efficient number screening services to help you achieve global digital development.
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