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Instagram is one of the most popular social media, with growing active users. Sellers can use instagram to generate leads and facilitate conversions.
To effectively use Instagram as a sales channel, you first need to increase your Instagram followers. Here are some of the top 10 ways to add followers on Instagram:
1. Optimize your Instagram profile.
3. Publish regularly and consistently.
4. Use hashtags to reach relevant audiences.
Use relevant hashtags for your niche to reach relevant audiences and attract the right users to your page.
5. Create a hashtag specific to that brand.
6. Organize gifts and competitions.
This is an easy and effective way to get Instagram followers.
7. Cooperate with internet celebrities to promote gifts.
8. Use Instagram Ads.
This is a paid method that maximizes your reach and attracts more Instagram followers. By showing paid ads to relevant audiences, you can let more people discover your profile and like it.
9. Interact with other accounts in the niche.
Influencers and other businesses can be found in your niche and comment on their posts to start the conversation. Always make sure your comments are relevant and trigger conversations, not spam.
10. Utilize user-generated content.
Repost user-generated content to your Instagram feed or add it to your posts to inspire people to create more content related to your brand.
Shopping on Instagram
You can integrate with your e-commerce store through your Instagram account to help customers shop easily.
Earlier, businesses relied on traditional ways to connect e-commerce stores to Instagram, such as adding links to accounts. However, in recent years, Instagram has introduced some features to make this integration easier and smoother. Here are some ways to optimize Instagram shopping:
1. Create shopping posts
Use the shopping tag or product tag feature in Instagram posts to let people directly access your website and purchase the products displayed in their posts.
Adding these product tags is similar to tagging people in images. But in this case, the tags will link to the product purchase page on the brand’s website.
2. Use CTA in Instagram Stories
Another great way to make your Instagram snapshot shopping is to add CTAs such as “Buy Now”, “Shop Now”, and so on. For most of these shopping-friendly posts or CTAs, the link takes the user to the brand’s e-commerce store where payment is completed.
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