In WhatsApp (WA) marketing, "difficult conversion" is a common challenge for many enterprises—while the customer pool seems large, pushed messages fall on deaf ears. Despite investing significant manpower and resources monthly, the number of closed orders remains minimal. In fact, the root cause of difficult conversion often lies in "imprecise lead generation," and professional WhatsApp number screening is the key to solving this problem. Through WhatsApp number screening, enterprises can target "high-potential users" from massive numbers, ensuring every lead generation effort hits the mark. With ITG Global Screening—a dedicated WhatsApp number screening tool—enterprises can even achieve end-to-end empowerment covering "multi-dimensional screening → high-potential user stratification → precise reach," shifting lead generation from "casting a wide net" to "precision fishing" and completely resolving the issue of difficult WhatsApp customer conversion. Starting from the core causes of difficult conversion, this article will explain in detail how ITG Global Screening targets high-potential WhatsApp users through number screening and improves WhatsApp marketing conversion results.
Many enterprises fail to use WhatsApp number screening to target high-potential users and engage in blind lead generation, leading to low conversion rates. These issues stem from 3 core causes:
- Current Situation: Among WhatsApp numbers purchased from third-party channels, invalid users (empty numbers, disconnected numbers, unregistered WhatsApp accounts) generally account for over 40%. These users cannot receive pushes at all, so conversion is impossible.
- Data Cost: Invalid users occupy over 50% of push resources. A cross-border e-commerce enterprise pushed products to 100,000 numbers; subsequent WhatsApp number screening revealed only 60,000 were valid users, with invalid users wasting 40% of marketing costs.
- Real Case: A beauty enterprise did not conduct WhatsApp number screening. Invalid users accounted for 45% of its customer pool, with a monthly push cost of 12,000 yuan. It only received 80 valid inquiries, resulting in a conversion cost of 150 yuan per inquiry.
- Misconception: Including "users with no needs" in the customer pool—for example, pushing enterprise-level software to students or high-end European/American products to Southeast Asian users who prefer low prices. Content is completely disconnected from needs.
- Conversion Dilemma: For users with mismatched needs, the open rate is below 8%, the reply rate is nearly 0, and the conversion probability is less than 1%.
- Comparison Data: Enterprises that do not use WhatsApp number screening for demand matching have an average WhatsApp push conversion rate of only 1.5%-2.5%; those that target demand-matched users through WhatsApp number screening achieve a conversion rate of 8%-12%—a gap of over 4 times.
- Problem: "Inactive users" (no WhatsApp login or interaction in 90 days) account for over 30% of the customer pool. These users have extremely low attention to pushed content; even if needs match, their willingness to convert is weak.
- Resource Waste: Pushing messages to inactive users not only fails to drive conversion but may also lead to being marked as "spam," resulting in restrictions on the WhatsApp account.
- Case: A home goods enterprise did not use WhatsApp number screening to filter activity. It pushed new products to 50,000 numbers (including 35% inactive users) and only received 120 valid inquiries, with a conversion rate of 0.24%—far below the industry average.
As a professional WhatsApp number screening tool, ITG Global Screening precisely targets high-potential WhatsApp users through 4 core capabilities—"invalid user elimination, demand matching, activity screening, and risk prevention"—laying a solid foundation for conversion.
ITG eliminates 100% of invalid WhatsApp users through real-time data verification, ensuring the customer pool is "100% valid":
- Empty/Disconnected Number Identification: Connects to operator data from over 200 countries worldwide to verify WhatsApp number validity in real time. The accuracy of identifying empty and disconnected numbers reaches 99.5%, and these numbers are directly eliminated.
- Unregistered WhatsApp Account Detection: Connects to the WhatsApp Business API to accurately determine if a number is registered on WhatsApp. Unregistered accounts are directly excluded to avoid resource waste.
- Virtual Number Filtering: Identifies virtual numbers registered in batches (e.g., Google Voice, TextNow). The retention rate of users with such accounts is less than 3%; filtering them improves the quality of the customer pool.
A cross-border 3C enterprise used ITG WhatsApp number screening to eliminate 32,000 invalid users from 80,000 numbers. The validity rate of its customer pool increased from 60% to 100%, and the subsequent push open rate rose from 12% to 38%, significantly improving the conversion foundation.
ITG extracts multi-dimensional demand tags to ensure screened users are highly matched with products:
- Basic Demand Tags: Extracts user region (down to city level), age (18-25, 26-35, etc.), and gender to match the product’s target audience (e.g., "females aged 25-35 + European/American regions" for beauty products).
- Industry Demand Tags: Generates industry tags (e.g., "cross-border e-commerce procurement," "maternity and childcare," "mechanical parts") based on WhatsApp groups joined by users and topics of followed official accounts, ensuring users align with industry needs.
- Consumption Demand Tags: Marks consumption tendencies (e.g., "price-sensitive," "quality-focused," "immediate procurement") based on users’ historical interaction records (e.g., inquiring about prices, product functions) to target users with high conversion willingness.
A maternity brand used ITG WhatsApp number screening to filter 35,000 high-potential users matching "females aged 25-35 + maternity needs + quality-focused" from 100,000 numbers. The push conversion rate increased from 2% to 11%, with remarkable results.
ITG prioritizes targeting "high-activity" high-potential users through activity analysis—these users have stronger conversion willingness:
- Core Activity Indicators:
- Login Frequency: Marks users as "highly active (logged in ≥3 times in 7 days)," "moderately active (logged in 1-2 times in 7 days)," or "low active (no login in 7 days)." The conversion probability of highly active users is 5 times that of low-active users.
- Interaction Depth: Analyzes users’ "WhatsApp message reply rate, group chat message frequency, and link click count." The conversion probability of highly interactive users (≥4 interactions in 7 days) exceeds 20%.
- Content Attention: Identifies users’ attention to "product-related content" (e.g., whether they click product links or save product images). Users with high attention have stronger conversion willingness.
A foreign trade enterprise used ITG WhatsApp number screening to filter high-activity users, targeting 18,000 "demand-matched + high-active" high-potential users from 50,000 valid users. The push conversion rate increased from 3% to 15%, multiplying conversion efficiency by 5.
ITG eliminates high-risk WhatsApp accounts through risk identification, avoiding the impact of associated risk control on high-potential user conversion:
- High-Risk Account Marking: Identifies high-risk accounts (e.g., banned by WhatsApp, high number of reports, abnormal devices). Pushing to these accounts easily triggers risk control, so they are directly eliminated.
- Compliance Screening: Combines regulations such as GDPR to screen high-potential users who have authorized marketing message reception, avoiding complaints caused by non-compliant reach.
- Account Health Detection: Detects the health status of the enterprise’s own WhatsApp accounts to ensure no sending restrictions when pushing to high-potential users.
A SaaS enterprise used ITG WhatsApp number screening to filter high-risk accounts. During high-potential user lead generation, the WhatsApp account ban rate dropped from 30% to below 5%, ensuring the stable progress of the conversion process.
Enterprises can use ITG Global Screening for WhatsApp number screening without complex technology. In 3 steps, they can target high-potential users and improve WhatsApp customer conversion results:
Based on product characteristics, clarify core standards for high-potential users and set ITG screening criteria:
- For Cross-Border E-Commerce (3C Products):
- Basic Criteria: Eliminate empty numbers/virtual numbers/unregistered accounts.
- Demand Criteria: Region (US/Europe), age (18-40), industry tag (3C electronics).
- Activity Criteria: Logged in ≥3 times in 7 days + ≥3 interactions in 7 days.
- For B2B Enterprises (Mechanical Parts):
- Basic Criteria: Eliminate high-risk accounts/invalid accounts.
- Demand Criteria: Region (industrial concentration areas), industry tag (mechanical manufacturing), consumption tendency (immediate procurement).
- Activity Criteria: Logged in ≥5 times in 30 days + ≥2 link clicks.
- Prepare Numbers: Organize WhatsApp numbers to be screened into Excel/CSV format (including country code, e.g., "+11234567890")—no additional processing required.
- Upload and Launch: Log in to the ITG backend, enter the "WhatsApp Number Screening" module, upload the number file, confirm screening criteria, and click "Start Screening."
- Efficiency Advantage: Screening 100,000 numbers takes only 2-3 hours, with automatic background operation. Results will be notified via email upon completion.
A cross-border 3C enterprise uploaded 80,000 WhatsApp numbers. ITG completed screening in 2.2 hours and targeted 28,000 "demand-matched + high-active" high-potential users—100 times more efficient than manual screening.
Based on ITG WhatsApp number screening results, stratify high-potential users and develop differentiated reach strategies:
- Reach Strategy: Assign 1-on-1 exclusive customer service, push customized discounts (e.g., "exclusive 10% off coupon"), and prioritize responding to inquiries.
- Goal: Improve repurchase rate and referral rate.
- Result: A beauty enterprise using this strategy achieved a 25% conversion rate for core high-potential users and a repurchase rate exceeding 40%.
- Reach Strategy: Push "product cases + user reviews" to cultivate consumption demand, and send regular industry information to maintain interaction.
- Goal: Activate activity and convert to core high-potential users.
- Result: A home goods enterprise using this strategy achieved a 60% activation rate for potential high-potential users, with 30% converting to core users.
- Reach Strategy: Send "re-engagement benefits" (e.g., "log in to get a coupon") to guide user interaction and improve activity.
- Goal: Improve activity to enter the potential user tier.
- Result: A foreign trade enterprise using this strategy increased the activity of to-be-activated users by 55%, with 25% moving to the potential user tier.
- Many Invalid Users: Invalid users accounted for 42% of the 100,000 WhatsApp numbers in the customer pool, leading to severe waste of push resources.
- Mismatched Needs: Pushed enterprise-level 3C products to 30% of non-target users (e.g., students), resulting in zero conversion.
- Low Conversion: Monthly WhatsApp push cost was 15,000 yuan, but only 120 valid orders were received, with a conversion rate of 1.2%.
- Targeted High-Potential Users: Through WhatsApp number screening, 42,000 invalid users were eliminated, and 38,000 high-potential users matching "3C needs + high-active + European/American regions" were screened.
- Stratified Reach: Core users received 1-on-1 support, potential users received case pushes, and to-be-activated users received benefits.
- Improved Conversion:
- Push conversion rate increased from 1.2% to 4.8% (4x growth).
- Customer acquisition cost dropped from 125 yuan to 31 yuan (75% reduction).
- WhatsApp customer orders increased from 120 to 360 in 3 months (3x growth).
The core of high-potential users is "strong conversion willingness," not "large quantity." Use WhatsApp number screening to ensure high-potential users account for ≥50%—avoid blindly pursuing the size of the customer pool.
Screening only by "region" is insufficient. Combine "demand + activity + consumption tendency" (e.g., "European/American regions + 3C needs + high-active")—this can improve the precision of high-potential users by 3-5 times.
Free tools can only eliminate basic empty numbers and cannot extract demand tags or screen activity. ITG Global Screening has an accuracy rate of 99.2% and can target high-potential users in all dimensions, saving costs in the long run.
Stratify high-potential users into "core, potential, and to-be-activated" tiers and push targeted content—avoid "one-size-fits-all" approaches. This can improve conversion results by 2-3 times.
User needs and activity change dynamically. Re-screen with ITG monthly to update the high-potential user list, ensuring long-term stability of lead generation precision.
The essence of difficult WhatsApp customer conversion is "imprecise lead generation," and WhatsApp number screening resolves this issue at its root by targeting high-potential users. As a professional WhatsApp number screening tool, ITG Global Screening not only eliminates invalid users, matches needs, and screens activity but also helps enterprises achieve stratified reach of high-potential users—turning "difficult conversion" into "easy conversion" in WhatsApp marketing.
Remember: The core of WhatsApp marketing is not "finding more users," but "finding the right high-potential users." Choose ITG Global Screening for WhatsApp number screening to target high-potential users, improve lead generation precision, and ensure every push drives conversion—completely saying goodbye to the trouble of difficult WhatsApp customer conversion!
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