In the digital economy era, the quantity and quality of a company’s customer data directly determine its market competitiveness. WhatsApp (WA) number screening, as a core technology for data valorization, is helping enterprises transform disorganized raw data into precise business opportunities. Through intelligent WhatsApp number screening solutions, enterprises can build customer databases with high activity and high conversion rates. Taking ITG Global Screening as an example, this article will deeply analyze how to realize the value reconstruction of customer data through professional tools and drive a leap in enterprise marketing efficiency.
Many enterprises only focus on accumulating data volume while ignoring the importance of data quality when building customer databases, resulting in large-scale but low-value databases. The following 3 misconceptions can only be completely solved through WhatsApp number screening:
Enterprises often take pride in "owning 1 million customer phone numbers," but they are unaware that 40%-70% of them are invalid numbers (empty numbers, disconnected numbers, unregistered WhatsApp numbers). Without WhatsApp number screening, the actual valid data in the database may be less than 300,000. However, marketing decisions are made based on this "water-inflated" database, leading to strategic deviations.
Enterprises often equate all contacts with potential customers, but fail to distinguish between target and non-target customers. Without WhatsApp number screening, 60% of non-target users may be included in the potential customer pool, resulting in scattered marketing resources and high customer acquisition costs.
Data Reference: Through WhatsApp number screening analysis by ITG Global Screening, it is found that on average, 35% of enterprise customer databases are accidentally added non-target users, 25% are low-intent users, and only 40% are truly high-value potential customers.
Enterprises believe that as long as they have contact information, they can reach customers, but ignore users’ activity levels and usage habits. Without WhatsApp number screening, they may repeatedly send messages to 30% of inactive users, which not only wastes resources but also affects user experience.
WhatsApp number screening by ITG Global Screening is not just a simple number screening tool, but a core capability that helps enterprises build high-quality customer databases from four dimensions: "data cleaning, value grading, portrait construction, and continuous update."
WhatsApp number screening by ITG Global Screening can ensure that every number in the database has marketing value through "multi-level validity verification":
- Verification Logic: For each number in the database, conduct a "three-stage verification"—whether it is in normal use, whether it is registered on WhatsApp, and whether it has been active recently—to ensure the authenticity and validity of each number.
- Core Indicator: Database validity rate = (number of valid numbers / total number of numbers) × 100%, which is a basic indicator for evaluating database quality.
- Operation Method: Upload the complete customer database in the ITG backend, select the "in-depth screening" mode, and the system will generate a data quality report within 2-3 hours, detailing the proportion of various invalid data and processing suggestions.
An education institution used ITG Global Screening to test its 80,000-entry customer database and found that only 32,000 entries were valid, with a database validity rate of 40%. By cleaning invalid data and supplementing new data, it increased the database validity rate to 85% and reduced marketing costs by 55%.
WhatsApp number screening by ITG Global Screening can grade customers through intelligent algorithms:
- Grading Dimensions:
- Grade A Customers: High activity + high interaction frequency + clear demand intent.
- Grade B Customers: Medium activity + occasional interaction + potential demand.
- Grade C Customers: Low activity + rare interaction + unclear demand.
- Core Indicator: High-value customer ratio = (number of Grade A customers / total number of customers) × 100%, which determines the commercial value of the database.
- Result Application: Generate a "customer value distribution map" to guide enterprises to invest 70% of resources in Grade A customers, 25% in nurturing Grade B customers, and 5% in activating Grade C customers.
A luxury e-commerce company used ITG screening to grade its customers, focusing resources on serving Grade A customers who accounted for 20% of the total, which brought 75% of sales and increased marketing ROI by 3 times.
WhatsApp number screening by ITG Global Screening can build a complete customer portrait based on multi-dimensional data:
- Construction Logic: Form a 360-degree customer view by analyzing customers’ basic information (region, occupation), behavioral data (active time, consultation preferences), and demand characteristics (product preferences, price sensitivity).
- Core Tags: Include four categories: demographic tags, behavioral tags, demand tags, and value tags.
- Application Value: Based on the complete customer portrait, personalized content push, precise product recommendation, and customized service plans can be realized.
A chain beauty salon used ITG screening to build customer portraits and found that 65% of Grade A customers were working women aged 25-35 who cared about ingredients and efficacy. Based on this, it adjusted its product structure and marketing content, increasing customer repurchase rate by 40%.
WhatsApp number screening by ITG Global Screening can establish a dynamic update mechanism for the database:
- Update Logic: Regularly (monthly is recommended) detect database activity, automatically mark inactive customers, timely supplement new customer data, and continuously optimize data quality.
- Monitoring Indicators: Data freshness = (number of recently active customers / total number of customers) × 100%; data loss rate = (number of monthly invalid data / total data) × 100%.
- Maintenance Plan: Provide "database health monitoring" services to automatically warn of changes in data quality and recommend optimization plans.
An insurance agency used ITG’s continuous screening service to maintain the database freshness above 80%, reducing the customer loss rate from an average of 5% per month to 2%, and the database value continued to grow.
Use ITG Global Screening to conduct a comprehensive test on the existing database and generate a data quality report. Focus on analyzing core indicators such as the proportion of invalid data, customer value distribution, and data freshness. An enterprise found that the database validity rate was only 35% through diagnosis and immediately launched a data reconstruction plan.
Based on the diagnosis results, perform three rounds of cleaning: the first round to eliminate clearly invalid data, the second round to identify and handle low-value data, and the third round to supplement missing customer information. The entire process ensures data security and avoids the loss of valuable information.
Establish a customer value evaluation model and set reasonable grading standards. Clearly classify customers into three grades (A, B, C) and formulate differentiated management and service strategies. A brand realized the precise allocation of marketing resources through value grading.
Formulate a database maintenance plan, including monthly data detection, quarterly comprehensive evaluation, and annual strategic adjustment. Ensure continuous investment to maintain the long-term value of the database.
A cross-border e-commerce enterprise completed the reconstruction and upgrading of its customer database through the WhatsApp number screening service of ITG Global Screening:
- Initial Status: A so-called 500,000-customer database with an actual validity rate of only 44%.
- Reconstruction Process: Eliminated 280,000 invalid data entries, supplemented 150,000 new data entries, and established a value grading system.
- Final Results: The database scale reached 370,000, the validity rate increased to 92%, and the proportion of high-value customers reached 35%.
- Performance: Marketing costs reduced by 60%, conversion rate increased by 3 times, and customer satisfaction reached 4.8 stars.
Establish a data management system: Formulate data collection standards, clarify update processes, and set up quality monitoring positions. Ensure that each link has rules to follow and someone is responsible.
Continuously optimize technical capabilities: Regularly update screening algorithms, strengthen data security protection, and improve processing efficiency. Technology investment is the core of maintaining the competitiveness of the database.
Build a professional team: Train data analysts, train marketing personnel, and enhance the data awareness of all employees. Only when the team has data operation capabilities can the value of the database be fully exerted.
WhatsApp number screening has become an essential tool for enterprises to build high-quality customer databases. Through the professional services of ITG Global Screening, enterprises can transform disorganized raw data into precise and orderly customer assets, realizing a fundamental shift from data quantity to data quality. Remember, in this data-driven era, a high-quality customer database is not only a competitive barrier for enterprises but also an engine for sustained growth. Take action now and let WhatsApp number screening help your enterprise build truly valuable data assets!
Sign Up
