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1. 5 tips for improving the effectiveness of Instagram marketing
(1) Understand your market positioning
(2) Edit wonderful pictures
Actually, you don’t need to think about how to take some rich and interesting photos, or even prepare a professional camera, because Instagram natively supports photo editing and there are many options to choose from, so you can take photos, upload, and edit them directly from your phone.
(3) Thanks to fans
Share your growth and achievements with your fans. When your followers reach a breakthrough level, do something to thank your followers.
(4) Create a unique brand image
When managing your homepage, all your social media needs to match your brand image. Title style and back tone, whether to use and what type of emoji are used, etc., all help shape the brand image you want to present to your customers.
(5) Home page design
If viewed from a mobile device, it usually depends on the last 6 photos you upload. The effect of this interface determines whether the user will continue to browse the next content.
2. Cleverly use Instagram advertising skills to maximize its benefits
(1) Rethink the playback environment
While it is important to have a sound and silent play in creative content, it is worth noting that more users watch Instagram Stories with a sound rather than silent.
(2) Cleverly use limited time effects
Since posts shared in the dynamic will be permanently saved, the dynamic content created by users must not only reflect its value and personal brand, but also stand the test of time. Instagram Stories attracts viewers’ attention in a completely different way by displaying ad content (5 seconds for photos and 15 seconds for videos) for a limited time.
(3) Design ideas for vertical screen mode
Mobile video is a powerful marketing tool, and vertical video ads are especially suitable for display on mobile phones. The entire screen is filled after conversion, without the need for the viewer to actively adjust the phone's orientation.
(4) According to the space design idea
There are three formats to choose from when posting: square, horizontal or vertical. Instagram ads support multiple ad formats, such as carousel ads, and you can add up to 10 graphics cards to tell your brand story.
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