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Unlike before, the new feature extension is to all users around the world, rather than being limited to a certain country or region.
What is the top function? Instagram's newly launched top feature is a further extension of the early Quick Shot Highlights feature.
Before this, users can pin the marked quick photos on the homepage and classify and name them, and visitors can click to view the corresponding collection. However, it is more complicated to pin the selected pictures and text on the home page.
Before launching this top feature, Instagram posts were sorted by date, the latest posts appeared in front, and previous posts would go down. When someone visits the home page, you can only see the previous posts by constantly sliding the page. If there are important posts that need to be pinned on the homepage, you need to send a story dynamic to add to the selection first.
Many social platforms have slowly launched the top function, which just shows the importance of the top function itself.
Advantages:
For Internet celebrity KOLs, for them, they can use the top features and use their best representatives as photo posts, etc., as their own storefront to attract fans.
For branding, you can introduce top brands, or choose the most well-known or well-known products and high-quality brand promotion videos. It can also be used for new product promotion, promotional activities, product liquidation activities, etc.
In social media marketing, in addition to requiring online celebrity KOLs to be promoted, the brand can also agree to place the content of the post for a period of time to improve the promotion effect. So what are the specific steps for posting to top it?
After the three posts have been topped, the system will prompt the top limit to remind users that this post will replace the earliest top post.
To cancel the topped content, the steps are as follows:
2. Press the top post and click Untitle from the home page. Android users should drag directly to the editing symbol after long pressing, rather than clicking.
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