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The benefits of using tags on Instagram are well known, brands and cross-border e-commerce merchants are accustomed to using tags as one of the main means of drainage.
For brands, labeling is a double-edged sword, and improper use may backfire. While they can help fans and viewers better find content posted by brands, too many tags can make sellers’ posts look like spam.
According to the survey, the number of tags that people can accept is 11. Instagram can use up to 30 hashtags in a single post, but the number of the most common hashtags is best controlled in each post.
In addition to the number of tags, the type of tags also needs to be paid attention to:
Brand tag: Brand tags are generally brand names or product names, which are mainly used to increase brand awareness or deepen users' impression of the brand. Tracking these brand tags allows you to understand the impact of social media marketing in expanding brand influence.
Content Tags: Content Tags are the most common way to increase engagement and impact. Theme hashtags are often directly related to what the brand publishes.
Event Theme Tags: Event Theme Tags are generally used for ongoing brand marketing activities or brand promotions.
Hot Topic Tags: Hot Topic Tags mainly mark some popular trends or popular words with high traffic. If these trends are directly related to the brand, the traffic of these tags can be used to let more people see the brand.
Adidas women is a classic example when using tags. The adidas women brand is very restrained in using tags, with no more than 3 posts on average. They have a good balance between brand tags and hot word tags. They pay great attention to the accuracy of tag usage, and keywords often enter the specific classification of brands accurately.
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