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Cross-border sellers can consider posting when choosing Instagram for marketing. So how can they maximize the exposure of Instagram posts? Check out the strategies below.
1. Post timely
Research shows that the best time for Instagram is Wednesday at 5 p.m. If sellers want to get more exposure, they must post when they are most active. Avoid office hours from 8 a.m. to 5 p.m., evening and morning are the best time to post on Instagram, don't post many photos at once.
Determine the appropriate posting time based on the lifestyle of the target audience. If the seller's main audience comes from overseas, they may be in a different time zone than the seller.
2. Add text instructions
Most people use tags to describe photos directly. Although tags are important, adding some common words is also good. Supplement some words and expression symbols.
3. Use popular tags
Popular tags provide more exposure, and as long as people search for tags related to the topic, the seller's photos will appear in the search results. When posting images, remember to use various tags and popular search tags so people have the chance to see photos of sellers while searching for different tags.
Use appropriate tags, stick the selfie tag on the self-portrait, and stick the photos of friends on the BFF tag on the photos of friends.
Tag the geographic location of the photo. If the photos are related to somewhere, please set Instagram People in this area can find and like local photos.
Research shows that 11 tags are the best. Too many tags will make sellers’ posts look messy, and too few tags will make all kinds of people see the sellers’ posts, and the number of tags should be just right.
Using tags may attract some strangers to like seller’s photos, and if they are interested in the seller’s photos or personal information, they may become new fans of the seller if they are interested in the seller’s photos or personal information, and they may become new fans of the seller.
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