In the field of digital marketing, WhatsApp stands as one of the world’s most critical communication channels, and the quality of its users directly determines marketing effectiveness. However, many enterprises overlook the key step of WhatsApp screening, leading to massive waste of marketing resources and even severe business risks. This article will deeply analyze six types of high-risk numbers that require strict WhatsApp screening, and introduce how to achieve efficient and accurate number screening through the ITG Global Screening Platform—helping enterprises avoid potential risks and improve marketing efficiency.
Fake numbers are one of the most common sources of problems in marketing campaigns. Usually generated by computer programs, these numbers cannot be effectively reached at all. Through the WhatsApp screening system of the ITG Global Screening Platform, the following types of fake numbers can be accurately identified:
- Number format does not comply with international standards
- Number segment is exclusive to virtual operators
- Abnormal registration time and activity patterns
Fake numbers not only cause direct waste of marketing resources, but also distort marketing data and lead to wrong decisions. Statistics show that in number databases without WhatsApp screening, the proportion of fake numbers can be as high as 15%-20%.
ITG Global Screening adopts multiple verification mechanisms, including number format verification, operator database comparison, and activity detection, with an accuracy rate of 99.2% in identifying fake numbers. After using ITG for WhatsApp screening, a cross-border e-commerce enterprise eliminated 22% of fake numbers, and its marketing costs were immediately reduced by 18%.
Due to WhatsApp’s global nature, the geographical distribution of numbers often does not match an enterprise’s target market. Although these numbers are real, marketing effectiveness is extremely limited due to regional cultural differences.
- International area code does not match the target market
- Active time periods fall in different time zones
- Obvious differences in language usage habits
Sending marketing messages to non-target area numbers not only results in nearly zero conversion rates, but may also trigger negative feedback due to cultural differences. More importantly, it seriously undermines the accuracy of marketing data and leads to wrong market judgments.
The WhatsApp screening system of ITG Global Screening is equipped with an intelligent regional identification function. It ensures high alignment between numbers and the target market through multi-dimensional verification, including number attribution analysis, active time zone judgment, and language feature detection.
Inactive numbers refer to WhatsApp accounts that are valid but have been inactive for a long time. Users of these accounts usually abandon the account or rarely use WhatsApp, so there is almost no response after marketing messages are delivered.
- Last online time exceeds 30 days
- Zero historical interaction records
- Personal information not updated for a long time
The proportion of inactive numbers in number databases is often underestimated. Actual data shows that in databases without WhatsApp screening, inactive numbers can account for 25%-35%—meaning a quarter of the marketing budget is completely wasted.
The WhatsApp screening system of ITG Global Screening accurately identifies inactive numbers by monitoring account activity indicators. It records data such as each number’s last active time and historical interaction frequency, helping enterprises screen out truly valuable active users.
High-risk numbers include WhatsApp accounts that have been banned, reported multiple times, or pose security risks. Establishing connections with such numbers may endanger the security status of an enterprise’s account.
- Numbers officially banned by WhatsApp
- Numbers reported multiple times recently
- Numbers involved in non-compliant activities
Once connected to high-risk numbers, an enterprise’s account may face restricted functions or even bans. More critically, this risk is transmissible and may affect the security of the entire marketing system.
The WhatsApp screening system of ITG Global Screening is connected to WhatsApp’s risk database in real time, enabling timely identification and filtering of various high-risk numbers. It also establishes a risk early warning mechanism to quickly respond to newly emerging risk patterns.
During number collection, numbers belonging to competitors or industry-related personnel may be mixed in. Sending marketing messages to these numbers not only fails to achieve conversions, but may also lead to the leakage of business intelligence.
- No obvious features in the numbers themselves
- Require multi-dimensional analysis for judgment
- Require combination with the enterprise’s specific scenarios for identification
Leaking key information such as marketing strategies and campaign plans to competitors may put the enterprise in a passive position in market competition. This risk is particularly prominent in highly competitive industries.
ITG Global Screening provides customized WhatsApp screening services, which can establish identification models based on the enterprise’s specific needs. It effectively identifies and filters competitors’ numbers by analyzing data such as the associated information and behavioral characteristics of the numbers.
Although these numbers are real and valid, their users are not potential customers for the enterprise’s products or services. This may be due to mismatched needs, insufficient purchasing power, or other reasons—resulting in no business value for the numbers.
- User profile does not match the target customer group
- Historical behaviors indicate mismatched needs
- Interaction data shows low intention
Invalid business numbers significantly lower the overall conversion rate and affect the marketing team’s accurate judgment of the target customer group. Sending marketing messages to these numbers for a long time will cause huge opportunity costs.
The WhatsApp screening system of ITG Global Screening combines business scenario needs to establish accurate user profile models. Through multi-dimensional analysis, it ensures that each number meets the enterprise’s business needs, improving marketing efficiency from the source.
To effectively avoid risks brought by the six types of numbers mentioned above, enterprises need to establish a systematic WhatsApp screening system:
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Formulate Screening Standards
Based on the enterprise’s specific needs, clarify the identification standards and processing procedures for various high-risk numbers. It is recommended to combine the standard templates provided by ITG Global Screening to customize a screening plan that fits the enterprise’s characteristics.
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Implement Hierarchical Screening
Establish a multi-level screening mechanism, including:
- Primary screening: Basic validity verification
- Intermediate screening: Risk feature identification
- Advanced screening: Business matching evaluation
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Establish Continuous Monitoring
WhatsApp screening is not a one-time task, but requires continuous implementation. It is recommended to establish a regular screening mechanism through the ITG Global Screening Platform to ensure the number database always maintains a high-quality state.
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Improve Data Management
Establish a number lifecycle management system, including:
- Screening process for new numbers entering the database
- Regular evaluation mechanism for numbers in the database
- Standards for timely cleaning of invalid numbers
An international e-commerce platform achieved remarkable results after implementing systematic WhatsApp screening:
Before Implementation:
- Monthly marketing cost: ,000
- Effective reach rate: 38%
- Customer complaint rate: 2.3%
- Account security incidents: 1.2 times per month
After Implementation (3 months after using ITG Global Screening):
- Monthly marketing cost: ,500 (decreased by 37%)
- Effective reach rate: 79% (increased by 108%)
- Customer complaint rate: 0.4% (decreased by 83%)
- Account security incidents: 0 times
In the digital economy era, data quality directly determines marketing effectiveness. Professional WhatsApp screening through the ITG Global Screening Platform not only avoids resource waste, but also effectively mitigates business risks. Enterprises should regard WhatsApp screening as a basic step in marketing activities, establish standardized screening processes, and ensure every marketing number can create value.
Remember: High-quality customers start with high-quality numbers. Start using the ITG Global Screening Platform now to safeguard your WhatsApp marketing!
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ITG Global ScreeningIt is a world-leading number screening platform that combinesGlobal mobile phone number segment selection, number generation, deduplication, comparison and other functions. It supports global customersBulk numbers from 236 countriesFiltering and testing services, currently supportedMore than 40 social and apps, such as:
whatsapp/line, twitter, facebook, Instagram, LinkedIn, Viber, zalo, Binance, signal, skype, DISCORD, Amazon, Microsoft, Truemoney, Snapchat, kakao, Wish, GoogleVoice, Botim, MoMo, TikTok, GCash, Fantuan, Airbnb, Cash, VKontakte, Band, Mint, Paytm, VNPay, Moj, DHL, Okx, MasterCard, ICICBank, Bybwait.
The platform has several features, includingOpen filtering, active filtering, interactive filtering, gender filtering, avatar filtering, age filtering, online filtering, accurate filtering, duration filtering, power-on filtering, empty number filtering, mobile device filteringwait.
Platform providesSelf-sieve mode, sieve mode, fine-sieve mode and custom mode, to meet the needs of different users.
Its advantage lies in the integration of major social and applications around the world, providing one-stop, real-time and efficient number screening services to help you achieve global digital development.
You can use the official channelt.me/itginkGet more information and verify the identity of business personnel through the official website. Official Businesstelegram:@cheeseye
(Warm reminder: You must identify the username when searching for the official customer service number on Telegramcheeseye), you can also verify through the official website:https://www.itg.la/check_US.html, confirm whether the business you are in contact with is a ITG official
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