In the global customer acquisition battlefield of cross-border e-commerce, "accurately finding valid customers" is the key to breaking through performance bottlenecks. Sending product information to a list of empty numbers or zombie accounts not only wastes marketing costs but may also trigger the risk control rules of the Telegram (TG) platform. Conversely, failing to target users with genuine needs means even delivered messages will rarely lead to conversions. The TG Screening Platform is precisely the core tool to solve this problem: a high-quality TG Screening Platform helps cross-border e-commerce filter out real, active potential customers from massive TG numbers, making customer acquisition more efficient. As a professional TG Screening Platform, ITG Global Screening, with its capabilities of multi-dimensional identification, global scenario adaptation, and automated implementation, has become a practical tool for cross-border e-commerce to improve customer acquisition quality and achieve high conversions. So, in which dimensions can a TG Screening Platform empower cross-border e-commerce? And what replicable practical secrets does ITG Global Screening offer? This article will break down these questions one by one.
Many cross-border e-commerce businesses fall into the dilemma of "difficult customer acquisition and low conversion" when deploying TG marketing. The core reason lies in the lack of support from a professional TG Screening Platform—and these pain points are exactly where the TG Screening Platform can deliver value:
TG numbers obtained by cross-border e-commerce from exhibitions, social platforms, and suppliers are often mixed with a large number of empty numbers, disconnected numbers, canceled accounts, and even virtual numbers for batch registration (e.g., Google Voice numbers in the U.S. and temporary mobile numbers in India). According to industry data, invalid numbers generally account for more than 50% of the TG numbers collected by cross-border e-commerce. Without prior filtering via a TG Screening Platform, directly launching promotional content wastes SMS fees and API call costs in vain. Worse, "frequent messaging to invalid numbers" may trigger TG risk control, resulting in restricted marketing accounts and disrupted subsequent customer acquisition rhythms. The TG Screening Platform can eliminate invalid numbers in one click, reducing customer acquisition costs from the source—which is one of the most urgent needs of cross-border e-commerce.
Customer needs of cross-border e-commerce are highly segmented: businesses selling outdoor gear need "outdoor sports enthusiasts aged 18-40," those selling maternal and child products need "mothers aged 25-35," and those selling 3C products need "tech enthusiasts." However, traditional customer acquisition methods can only "cast a wide net." For example, promoting trendy 3C products to "middle-aged and elderly users" results in a conversion rate of less than 1% even if the recipients are active TG users. The core advantage of the TG Screening Platform lies in "tag-based filtering," which helps cross-border e-commerce lock in "target users who match their needs," turning customer acquisition from "undifferentiated" to "precision-matched"—a critical prerequisite for improving conversion rates.
The TG number databases of cross-border e-commerce often contain tens of thousands or even hundreds of thousands of entries. Manually verifying each entry to check "activity status" or "whether it is a target user" is not only extremely inefficient (taking 1-2 days for 1,000 numbers) but also prone to errors (e.g., mistaking "inactive accounts" for active ones). The TG Screening Platform enables batch automated screening: 100,000 numbers can be processed in just 3-4 hours, with automatic classification and labeling—greatly improving customer acquisition efficiency. For cross-border e-commerce that pursues a "fast pace," this is undoubtedly a significant empowerment.
As a professional TG Screening Platform, ITG Global Screening empowers cross-border e-commerce in four core dimensions—"cost reduction, precision improvement, efficiency optimization, and conversion promotion"—with actionable practical secrets for each dimension:
Practical Secret: Use the "multi-dimensional invalid number identification" function of ITG Global Screening to filter out empty numbers, virtual numbers, and high-risk numbers in one go:
- Support batch upload of TG numbers in Excel or CSV format, no manual entry required;
- The system automatically identifies empty numbers, disconnected numbers, and canceled accounts, marking them as "invalid" to avoid subsequent outreach;
- Precisely distinguish virtual numbers (e.g., Google Voice, TextNow) and temporary registration numbers (with user activity rates of less than 5%), reducing invalid deliveries by over 30% after screening;
- Mark "high-risk accounts" (e.g., accounts banned by TG or with multiple complaints) to prevent restrictions on the business’s own accounts due to association with high-risk accounts.
Practical Case: A cross-border e-commerce business selling apparel used ITG Global Screening to screen 100,000 TG numbers in the U.S. market. It eliminated 48,000 invalid numbers and 12,000 virtual numbers, and only sent "Black Friday discount" messages to 40,000 valid numbers. This directly reduced SMS costs by 60% without triggering any TG risk control.
Practical Secret: Use the "multi-dimensional tag system" of ITG Global Screening to accurately target users:
- Basic attribute tags: Filter by "gender (male/female) and age group (e.g., 18-25, 26-35)" based on user avatars, nicknames, and registration information. For example, businesses selling women’s cosmetics can filter "females aged 20-35";
- Interest tags: Filter by "interest needs" based on TG channels followed and group chat topics. For example, businesses selling outdoor gear can filter "users who follow hiking and camping channels";
- Activity tags: Classify users by "active in the past 3 days/7 days/30 days," prioritizing high-activity users for delivery to avoid wasting resources on "inactive accounts";
- Purchase intent tags: Mark users who "clicked product links recently" or "inquired about prices"—these users have stronger conversion intent and should be prioritized for outreach.
Practical Case: A cross-border e-commerce business selling maternal and child products used ITG Global Screening to filter "females aged 25-35 + following maternal and child groups + active in the past 7 days" on TG. When sending "new product trial" messages, the conversion rate reached 18%, far exceeding the previous 3% with "no tag-based filtering."
Practical Secret: Use the "global adaptation" and "system integration" functions of ITG Global Screening to improve customer acquisition efficiency:
- Global regional adaptation: Automatically match number rules of different countries (e.g., +1 for the U.S., +91 for India) and mark users’ core active periods (e.g., U.S. users active 19:00-22:00, Southeast Asian users active 10:00-12:00), helping cross-border e-commerce choose the right delivery time;
- Automated export: Screening results are automatically classified into "valid active numbers," "low-active numbers," and "invalid numbers," and can be directly exported to TG mass messaging tools—no manual data transfer required;
- CRM integration: Support syncing screened target users to CRM systems, enabling subsequent layered follow-up by "potential customers" or "intent customers" to avoid customer churn.
Practical Case: A cross-border e-commerce business selling 3C products linked "ITG Global Screening + TG mass messaging tool + CRM system," reducing the labor cost of the customer acquisition process by 70%. The "screening-delivery-entry" process that previously took 3 days now only takes 1 day.
Practical Secret: Use the "scenario-based data" of ITG Global Screening to optimize outreach strategies:
- Holiday scenarios: Mark holidays in target markets in advance (e.g., Black Friday in the U.S., Christmas in Europe, Eid al-Fitr in Southeast Asia), screen "high-activity + high-purchase-intent" users, and send exclusive holiday discounts;
- Regional scenarios: Adjust content based on consumer habits in different regions—e.g., send "affordable, cost-effective products" to Southeast Asian users and "high-quality, personalized products" to European and American users, with messages in local languages;
- Interaction scenarios: Prioritize sending "limited-time events" to users with "interaction history" (e.g., group chat messages, link clicks)—these users have higher response rates.
Practical Case: A cross-border e-commerce business selling home furnishings used ITG Global Screening two weeks before Christmas in Europe to filter "European region + aged 25-45 + following home decoration content + active in the past 7 days" on TG. When sending "Christmas home set discounts," the message response rate increased by 40%, and the number of orders during Christmas doubled.
Case: 3C Cross-Border E-Commerce in the U.S. Market—From "Low Conversion" to "High Growth"
A cross-border e-commerce business specializing in mobile phone accessories previously deployed TG marketing in the U.S. market without a TG Screening Platform. It directly delivered messages to 100,000 TG numbers but only achieved 120 transactions, with a conversion rate of 0.12%. Additionally, one marketing account was restricted due to invalid deliveries. After introducing ITG Global Screening (TG Screening Platform), it achieved a turnaround through the following practical steps:
- Screen Valid Numbers: Use ITG Global Screening to screen 100,000 numbers, eliminating 45,000 invalid numbers and 15,000 virtual numbers, and retaining 40,000 "normally registered + active" TG users;
- Lock Target Audience: Use tags to filter 22,000 users who are "aged 18-40 + following 3C channels + clicked links in the past 30 days";
- Choose the Right Outreach Timing: Combine the active period of U.S. users (19:00-22:00) to send precise content: "mobile phone accessories with 20% off + next-day delivery from U.S. local warehouses";
- Follow-Up: Sync users who clicked links to the CRM system, and the sales team recommended matching products (e.g., "buy a phone case, get a screen protector free").
In the end, 920 transactions were completed after reaching 22,000 users, with a conversion rate of 4.2%—a 35x increase compared to before. No invalid deliveries triggered risk control, ensuring account security and stability, and the subsequent repurchase rate also rose to 20%. This case fully proves that a TG Screening Platform is not a "dispensable tool" but a "must-have" for cross-border e-commerce to improve conversions.
- Update the Number Database Regularly: The TG number database of cross-border e-commerce will generate new invalid numbers over time (e.g., user account cancellation, phone disconnection). It is recommended to re-screen with ITG Global Screening once a month to maintain number validity;
- Adjust Tags Flexibly: Modify screening tags according to the product cycle. For example, during seasonal transitions, cross-border e-commerce selling apparel can switch tags from "winter down jacket needs" to "spring coat needs" to ensure customer acquisition precision;
- Prioritize Compliance: After screening users with the TG Screening Platform, outreach content must comply with the regulations of the target market (e.g., EU GDPR, U.S. CCPA). Avoid sending spam, and provide an "unsubscribe option" in messages to enhance user goodwill.
For cross-border e-commerce, the core value of the TG Screening Platform lies in "ensuring every customer acquisition dollar is spent wisely"—reducing costs by eliminating invalid numbers, improving precision through tag-based filtering, optimizing efficiency via automated processes, and ultimately achieving high conversions. As a practical TG Screening Platform, the key secret of ITG Global Screening is its "alignment with the actual needs of cross-border e-commerce": it avoids overly complex functions and focuses solely on practical, results-driven screening services. If your cross-border e-commerce business is still struggling with "difficult customer acquisition and low conversion," try opening up new ideas with a TG Screening Platform. After all, in the era of precision marketing, choosing the right tool is more important than blind effort.
ITG Global ScreeningIt is a world-leading number screening platform that combinesGlobal mobile phone number segment selection, number generation, deduplication, comparison and other functions. It supports global customersBulk numbers from 236 countriesFiltering and testing services, currently supportedMore than 40 social and apps, such as:
whatsapp/line, twitter, facebook, Instagram, LinkedIn, Viber, zalo, Binance, signal, skype, DISCORD, Amazon, Microsoft, Truemoney, Snapchat, kakao, Wish, GoogleVoice, Botim, MoMo, TikTok, GCash, Fantuan, Airbnb, Cash, VKontakte, Band, Mint, Paytm, VNPay, Moj, DHL, Okx, MasterCard, ICICBank, Bybwait.
The platform has several features, includingOpen filtering, active filtering, interactive filtering, gender filtering, avatar filtering, age filtering, online filtering, accurate filtering, duration filtering, power-on filtering, empty number filtering, mobile device filteringwait.
Platform providesSelf-sieve mode, sieve mode, fine-sieve mode and custom mode, to meet the needs of different users.
Its advantage lies in the integration of major social and applications around the world, providing one-stop, real-time and efficient number screening services to help you achieve global digital development.
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