In the wave of global precision marketing in 2025, WhatsApp—with over 2 billion monthly active users and a 98% message open rate—has become a core channel for cross-border enterprises to reach customers. However, as the user base expands, problems such as a surge in invalid numbers, regional rule differences, and segmented user needs have plunged enterprises into a dilemma of "high marketing costs, low reach efficiency, and poor conversion results." At this point, a professional WhatsApp Screening Platform becomes the key to breaking the deadlock: a high-quality WhatsApp Screening Platform can filter out real, active target customers from massive numbers, improving marketing precision from the source. As a leading WhatsApp Screening Platform, ITG Global Screening, with its capabilities of multi-dimensional identification, global adaptation, and efficient implementation, has become a core tool for enterprises to achieve "high-efficiency reach + high conversion" in 2025.
In 2025, more and more enterprises are taking WhatsApp as their main marketing channel. However, in practice, three major pain points significantly reduce marketing effectiveness, turning the WhatsApp Screening Platform from an "optional tool" into a "must-have":
WhatsApp numbers obtained from channels such as third-party purchases, social media customer acquisition, and exhibition collections are often mixed with a large number of invalid resources—empty numbers, disconnected numbers, canceled accounts, and even virtual numbers specially used for batch registration (e.g., Google Voice numbers in the U.S. and temporary mobile numbers in India). According to 2025 industry data, the average invalid rate of global WhatsApp numbers reaches 52%, and in some emerging markets (such as Southeast Asia), it even exceeds 60%. If marketing content is delivered directly without prior screening via a WhatsApp Screening Platform, it will not only waste SMS fees, API call fees, and manual operation costs but also trigger WhatsApp’s risk control rules due to "frequent message sending to invalid numbers," resulting in restricted messaging functions for marketing accounts and disrupted overall promotion plans.
In 2025, enterprises’ WhatsApp marketing mostly targets global markets, but number rules and user habits vary drastically across regions: U.S. numbers start with "+1" and users prioritize "privacy and real-time response"; Indian numbers start with "+91" and many users switch between multiple accounts; Southeast Asian numbers are often tied to local e-commerce scenarios. Ordinary screening tools lack global adaptability—they either fail to identify the status of numbers in specific regions (e.g., unable to distinguish between main and secondary accounts in India) or cannot match the active time slots of local users (e.g., missing the evening active peak of U.S. users). As a result, the conversion rate of "valid numbers" screened out is less than 1% in actual marketing, far below the 5% industry average.
The core of precision marketing in 2025 is to "send the right content to the right people." However, traditional screening methods can only determine "whether a number is registered on WhatsApp" and cannot obtain user tags such as age, gender, interests, and active time slots. For example, when promoting maternal and child products in the European market, if you cannot screen out users who are "females aged 25-35 + highly active + following maternal and child topics," you can only conduct undifferentiated delivery, leading to poor conversion results. In contrast, precise targeting via a WhatsApp Screening Platform can increase the conversion rate by 8-10 times, which is the key reason why leading enterprises can achieve "low cost and high conversion" in 2025.
As a professional WhatsApp Screening Platform, ITG Global Screening has become a powerful tool for precision marketing in 2025, primarily because it has built an end-to-end solution around four core dimensions—"precision identification, global adaptation, tag empowerment, and efficient implementation"—perfectly solving the above pain points:
Breaking the limitation of traditional screening that "only verifies registration status," ITG Global Screening can judge the status of global numbers from multiple dimensions, increasing the precision of the WhatsApp Screening Platform to 98%:
- Basic status identification: Quickly distinguishes between empty numbers, disconnected numbers, and normally registered accounts, directly eliminating 100% invalid resources and reducing cost waste by more than 50%.
- Risk status marking: Identifies "high-risk accounts" that are banned by WhatsApp, have high complaint rates, or have abnormal devices, avoiding the involvement of marketing accounts due to association with high-risk accounts.
- Precise virtual number distinction: Accurately identifies virtual numbers (e.g., Google Voice, TextNow) and temporary registration numbers in India and Southeast Asia. Users of these numbers have an activity rate of less than 5%, and screening them out can significantly improve delivery quality.
In 2025, a cross-border e-commerce enterprise used ITG Global Screening to screen 100,000 numbers in the U.S. market, eliminating 48,000 invalid numbers and 12,000 virtual numbers. Delivery was only targeted at 40,000 real active numbers, reducing SMS costs by 60% and increasing the message reach rate from 32% to 95%.
As a global WhatsApp Screening Platform, ITG Global Screening has customized exclusive screening rules for markets that enterprises focus on in 2025, such as the U.S., India, Southeast Asia, and Europe:
- Automatic number format adaptation: According to the rules of different countries, it automatically supplements country codes and verifies number lengths (e.g., 10 digits + country code for the U.S., 10 digits + country code for India), avoiding screening omissions due to format errors.
- Precise active time slot marking: Combines the time zone of the target market to mark users’ core active periods (e.g., U.S. users are mostly active from 19:00 to 22:00, while Indian users are active from 10:00 to 13:00 and 19:00 to 21:00), helping enterprises select the optimal delivery time.
- User habit adaptation: In response to the "multi-account switching" characteristic of the Indian market, it identifies "main accounts" (highly active, bound to real information) and "secondary accounts" (low active, temporarily used), prioritizing delivery to main accounts. For the "GDPR compliance requirements" in the European market, it automatically filters accounts that have not authorized the receipt of marketing information.
In 2025, a foreign trade enterprise used the regional adaptation function of ITG Global Screening to filter out users who were "located in Mumbai, India + main account + highly active in the past 7 days." The number of inquiries from subsequent WhatsApp marketing increased by 2.5 times compared to before, and it fully complied with local regulatory requirements.
ITG Global Screening is not just a "screening tool" but also a "user profile generator" for WhatsApp marketing in 2025. It extracts multi-dimensional tags through AI technology, making precision marketing simpler:
- Basic attribute tags: Identifies gender (male/female) and age groups (18-25 years old, 26-35 years old, 36-45 years old) through user avatars, nicknames, and registration information, helping enterprises lock in target groups.
- Interest tags: Generates tags such as "cross-border e-commerce demand," "maternal and child focus," and "outdoor sports enthusiast" based on the WhatsApp groups users follow and interactive content, making content delivery more in line with user needs.
- Interaction tags: Marks users with "high interaction tendency" (frequently replying to messages, clicking links, and participating in activities) and "low interaction tendency," prioritizing the delivery of conversion-oriented content (e.g., promotional activities, product introductions) to high-interaction users.
In 2025, a beauty brand used ITG Global Screening to filter out users who were "females aged 20-35 + highly active + following beauty topics." When sending new product trial campaigns via WhatsApp, the conversion rate reached 22%, far exceeding the 6% industry average.
Marketing in 2025 emphasizes "timeliness." Through efficient functions, ITG Global Screening enables the results of the WhatsApp Screening Platform to be quickly transformed into marketing outcomes:
- Batch efficient screening: Supports batch upload of numbers in Excel or CSV format. Screening 100,000 global numbers takes only 3-4 hours, far exceeding the manual efficiency of "hundreds of numbers per day."
- Categorized result export: Screening results are automatically categorized into "valid active numbers," "low-active numbers," "invalid numbers," and "high-risk numbers," with user tags attached, which can be directly used for subsequent delivery.
- Seamless system connection: It can be directly connected to CRM systems and WhatsApp marketing tools (e.g., mass messaging software, intelligent chatbots), creating a closed loop of "screening - delivery - data feedback" and reducing the time spent on manual data transfer, making the marketing process smoother.
In 2025, a cross-border e-commerce enterprise specializing in 3C products previously conducted WhatsApp advertising in the U.S. market without using a WhatsApp Screening Platform. After delivering to 100,000 numbers, it only achieved 150 transactions, with a conversion rate of 0.15%. Moreover, two marketing accounts were restricted due to invalid deliveries.
After introducing ITG Global Screening, the enterprise optimized its strategy through the following steps:
- Screened 100,000 numbers via ITG, eliminated 45,000 invalid numbers and 15,000 virtual numbers, and retained 40,000 "real active + 3C topic followers."
- Further screened to target 28,000 core users who were "highly active (logged in more than 4 times in the past 7 days) + located in the U.S. Eastern Time Zone (a concentrated area of target users)."
- Sent precise content featuring "new 3C products + next-day delivery from U.S. local warehouses" to core users, along with limited-time discounts.
In the end, 1,200 transactions were completed after delivering to 28,000 users, with a conversion rate of 4.3%—an increase of 28 times. No invalid delivery triggered risk control, and the marketing accounts remained secure and stable.
In 2025, a foreign trade enterprise specializing in building materials expanded into the Indian market. With 50,000 WhatsApp numbers obtained through traditional methods, it only received 25-30 inquiries per month, most of which were invalid.
After using ITG Global Screening (as a WhatsApp Screening Platform):
- Screened out 9,000 users who were "normally registered + highly active + located in industrial areas of Delhi/Mumbai, India + following the building materials industry."
- Instead of sending generic advertisements, the sales team sent "customized building materials solutions + local engineering cases in India" to these 9,000 numbers.
After optimization, the monthly number of inquiries increased to 210-230, and the proportion of high-intent customers (who clearly inquired about product parameters, quotations, and delivery times) rose from 18% to 65%. The number of final contracted customers quintupled.
In 2025, competition in WhatsApp marketing is no longer about "who delivers more," but "who delivers accurately." The WhatsApp Screening Platform is the first step toward achieving "precision." As a professional WhatsApp Screening Platform, ITG Global Screening helps enterprises eliminate invalid resources, lock in target customers, reduce marketing costs, and improve conversion results through its capabilities of multi-dimensional identification, global adaptation, tag empowerment, and efficient implementation, making it a "core tool" for precision marketing in 2025.
For enterprises that want to achieve efficient growth through WhatsApp in 2025, rather than wasting resources in the cycle of "blind delivery - poor results - cost waste," it is better to introduce ITG Global Screening—a professional WhatsApp Screening Platform—as early as possible. Starting with "screening valid users," enterprises can lay a solid foundation for precision marketing. After all, marketing success in 2025 never comes from "casting a wide net," but from "precision fishing"—and this is the core value that ITG Global Screening can bring.
ITG Global ScreeningIt is a world-leading number screening platform that combinesGlobal mobile phone number segment selection, number generation, deduplication, comparison and other functions. It supports global customersBulk numbers from 236 countriesFiltering and testing services, currently supportedMore than 40 social and apps, such as:
whatsapp/line, twitter, facebook, Instagram, LinkedIn, Viber, zalo, Binance, signal, skype, DISCORD, Amazon, Microsoft, Truemoney, Snapchat, kakao, Wish, GoogleVoice, Botim, MoMo, TikTok, GCash, Fantuan, Airbnb, Cash, VKontakte, Band, Mint, Paytm, VNPay, Moj, DHL, Okx, MasterCard, ICICBank, Bybwait.
The platform has several features, includingOpen filtering, active filtering, interactive filtering, gender filtering, avatar filtering, age filtering, online filtering, accurate filtering, duration filtering, power-on filtering, empty number filtering, mobile device filteringwait.
Platform providesSelf-sieve mode, sieve mode, fine-sieve mode and custom mode, to meet the needs of different users.
Its advantage lies in the integration of major social and applications around the world, providing one-stop, real-time and efficient number screening services to help you achieve global digital development.
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