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For private domain operations, social advertising mass orFor WhatsApp outbound marketing team,Identify no active accountIt is a key step in success rate. Many people think that as long as they register a mobile phone numberWhatsApp is available, but it is not.
In fact, a considerable proportion of accounts have been registered,Not online for a long time, no avatar, no reading or replying, no interaction——These are all "no active account" and are often calledPseudo-active or zombie.
So, how to quickly sift out these"Fake users", retain a truly valuable customer pool? This article will provide you with a setCan be implemented, high efficiency, low misjudgmentsolution.
1. Why do we have to filter out no active accounts?
WhatsApp is an end-to-end encryption instant messaging tool that is not open and transparent to user behavior. Because of this, before sending a message, it is impossible to judge whether the other party is active through public channels.
If your list is mixed with a large number of unactive accounts, it will cause the following problems:
lNews fell to the sea, no one responded
lDecreased sending success rate
lWaste of mass resources and time
lquiltWhatsApp is identified as marketing harassment, and the account is restricted
Therefore, filtering out no active accounts is not icing on the cake, but whether marketing can be converted"Life and Death Line".
2. Traditional methods do not work and are too low in efficiency
Many people are still using the following"Traditional way" to determine account activity:
lCheck whether the avatar exists manually
lCheck if there is any status bar"Last time online"
lSend a message to test whether it has been read
The problem with these methods is:
lLarge amount of operation, exhausted if you see dozens of them a day
lSubjective judgment, high misjudgment rate
lLack of batch processing capability
lUnable to export available user list
When the list reaches thousands or tens of thousands, these methodsCompletely invalid, systematic tools must be used.
3. Correct method: Use digital ITG activity detection tool
To address this pain point, the ITG Global Screening Platform providesWhatsApp social activity detection function, can help usersBulk identification of no active accounts, filter out real and communicable users.
This system is based on big data model and actual measurement verification, and the operation steps are very simple:
Step 1: Upload the number list
supportIn TXT and CSV formats, import your mobile phone number resources with one click without cumbersome sorting.
Step 2: The platform performs social tag detection
The system will evaluate the activity level of each account from multiple dimensions:
lWhether to set avatar
lWhether to set a nickname
lRecent online time
lRecent interactive behavior (whether it was grouped, whether it was removed)
lWhether to block external messages
lHave you replied to the message
Step 3: Identify the result mark and export
After the detection is completed, the system will tag each number, for example:
lHighly active (nearlyOnline within 3 days + interact)
lActive (online for the past week)
lLow active (avatar exists but is not online for a long time)
lNo active (no avatar+Stateless + Long-term offline)
You can choose to export onlyHighly active+ Active users, immediately used for mass sending, operation, community invitation and other actions.
4. Application scenario: Applicable to these key nodes
1. Pre-screening before building a private domain
The resources for group creation are limited, so first clear out the no active account to increase the activity rate of group chats.
2. Accurate filtering before mass advertising
Reduce the cost of sending to invalid accounts and increaseCTR and conversion rate.
3. Cold start social marketing
The new customer pool has just been connected and judged by activity level"Good Contacts".
4. Regular CRM cleaning
Have old customers not interacted for a long time? Periodically detect activity to determine whether it is necessary to remove or reactivate.
5. Real user feedback: The gap before and after the detection is significant
A cross-border e-commerce company that specializes in Southeast Asia market once in ThailandWhatsApp mass found:
lOriginal send list4200 numbers
lMass success rate is only52%
lInadequate response rate5%
After using digital ITG detection, onlyWith 2800 high active accounts, the success rate of mass sending increased to 92%, the reply rate increased to 15%, and direct conversion was brought.
6. Reminder of common misunderstandings
When filtering active accounts, pay attention to the following points:
lDon't rely on avatar to judge: Some users do not have avatars, but interact frequently
lDon't ignore nickname settings: Nickname is a manifestation of user's willingness to use
lDon't just watch"Recently online": Some accounts are online but do not interact and cannot be regarded as active
The system's multi-dimensional model is far more accurate than the naked eye's judgment.
Use the ITG Global Screening's Activity Detection Tool to help you do this now. No deployment, no waiting, upload to detect. While saving resources, it also improves the quality of the entire operation.
Try it now and get a real batchThe "living" WhatsApp users are the real starting point for social marketing.
ITG Global ScreeningIt is a world-leading number screening platform that combinesGlobal mobile phone number segment selection, number generation, deduplication, comparison and other functions. It supports global customersBulk numbers from 236 countriesFiltering and testing services, currently supportedMore than 40 social and apps, such as:
The platform has several features, includingOpen filtering, active filtering, interactive filtering, gender filtering, avatar filtering, age filtering, online filtering, accurate filtering, duration filtering, power-on filtering, empty number filtering, mobile device filteringwait.
Platform providesSelf-sieve mode, sieve mode, fine-sieve mode and custom mode, to meet the needs of different users.
Its advantage lies in the integration of major social and applications around the world, providing one-stop, real-time and efficient number screening services to help you achieve global digital development.
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