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If an independent website or cross-border e-commerce seller wants to market and promote brands and products on Facebook groups, then how to use Facebook groups to promote? You can start from the following points:
1. Establish Facebook Group Policy
For some sellers who use Facebook groups for marketing, establishing a group policy is very effective.
1. These rules can be published in the description, or 10 rules can be formulated using Facebook's updated group function.
2. The rules of Facebook groups will be posted in the "About" section of the description, making it easier for group members to see. Only administrators can see the Group Rules section in the left navigation bar.
3. Facebook groups operated by independent website sellers or cross-border e-commerce sellers. Common policies usually include:
No obvious self-promotion can be carried out without the help of an administrator or host.
Potential Terms of Service. For example, as long as you are a subscriber, you can access this Facebook group.
Respect other members and do not use insulting language; some Facebook groups will also stipulate that discussions are "not politically involved."
No information from other groups, including screenshots or suggestions, is allowed.
Group members can only obtain membership in case A, and the A situation is designated by the seller of the independent website or e-commerce platform.
2. Issuing an announcement to keep Facebook group members up to date
Facebook group administrators can create "Announcements" that will appear on the top of users and in their own special tabs.
1. Announcements can be used to announce new group rules, host large events, and anything users need to know.
2. No need to send any content as an announcement, just maximize the visibility of high-priority content (such as refund and return information).
3. Frequently upload welcome posts
Not all teams are suitable for posting group members. Whether it is suitable depends on the self-discussion of e-commerce platforms or independent website sellers.
For example, Facebook groups that are targeted as B2B can often post welcome posts to introduce new members and ask them to share something about themselves. This is also a way to encourage new group members to communicate and build a sense of community.
4. Stay in touch with Facebook group members
1. If members join Facebook groups to get expert opinions, such as advice from advertising experts, financial consultants, or nutritionists, sellers should actively participate in the discussion.
5. Use Moderation Features
Group regulating is a key feature, especially when Facebook group members are growing. Keywords and reminders are especially useful.Some posts will be more urgent than other posts. It is reported that some posts contain negative information about the product. For example:
1. When mentioning the brand's "break time", it needs to be marked immediately;
2. Tag any controversial keywords, as well as keywords related to misinformation or arguments, including hate speech.
This helps help sellers on independent websites or e-commerce platforms to control the scale of public opinion before negative brand public opinion fermentation.
6. Live broadcast
Facebook Live is very popular now. Group Live allows brand sellers to interact directly with members and answer questions in real time, which has a very high user engagement; it helps to build community awareness and relationships in Facebook groups.
If you want to know more about Facebook account registration, Facebook durable account purchase, Facebook precise traffic diversion, Facebook advertising placement, Facebook advertising promotion, Facebook number generation, Facebook number screening, etc., please consult customer service.
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