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Whether in domestic and foreign markets, companies need to choose a brand marketing method that suits them, and traditional advertising is no longer the most eye-catching. In addition to the difficulty of acquiring customers, the cost of investment is also increasing, and investment is not proportional to gains, so that more and more companies are turning to the "embrace" of social marketing. In China, companies can market through WeChat, Weibo, etc.; overseas, cross-border e-commerce usually chooses Facebook for marketing.
As one of the world's most active social software, Facebook has more than 3 billion users, a large base of people and a wide coverage. It is the "main battlefield" for brands to acquire customers in overseas markets. As a huge public domain platform, users can see all kinds of information on Facebook.
It has a very professional business level in social traffic transmission. Facebook divides users into four categories, namely: industry KOL, expert users, active users and mass users. It helps brands distinguish these types of users, and achieve impact and marketing on all users by defining content-creating content-disseminating content-consumption content-to-consumption content, and by creating active users, leveraging KOL experts, etc.
Social marketing is the prerequisite for private domain operations to accumulate customers. Through successful marketing on Facebook, brands can retain and enhance their lifetime value more efficiently, and will not over-disturb ordinary public users. This not only improves the efficiency and accuracy of attracting customers, but also gradually increases the average customer price in the process.
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