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In cross-border marketing, data screening, anti-fraud identification and other scenarios, a user often asks questions: Can the registered countries of Facebook accounts be distinguished from the current countries used? This not only concerns the accuracy of operational delivery, but also directly affects the accuracy of data analysis.We often encounter this situation during our service process on ITG Global Screening: A group of people who seem to be the United States Users of Facebook accounts are actually active in the Philippines for a long time; some accounts with registered places in India have appeared in Malaysian communities on a large scale. This kind of inconsistency between the "registration place" and the "used place" has become increasingly common.
That's the problem —— Can you accurately distinguish the registration and use countries of an account? The answer is: Yes, but a method is required.
1. Why Will the "registered country" and "used country" be inconsistent?
The registration country of Facebook account usually depends on the device IP address, mobile phone number location, language settings, etc. used when registering. The country of use is closely related to the user's subsequent login IP, active time, device region, etc.
Common situations that cause inconsistencies include:
l Cross-border immigration: When the user registers Country A, and has been used in Country B for a long time
lVirtual registration: register with other countries' numbers (such as Brazil registration, but in Southeast Asia)
l Agent login: via VPN or cloud server operation account
lAccount transaction: Transfer to users in other countries after registration
so, Single Facebook UID cannot directly know the current active country , but you can use multi-dimensional data to make attribution judgment and analysis.
2. How does a digital ITG distinguish between registered countries and used countries?
We built a set in the platform "Dynamic Regional Identification Model" judges the regional behavior of Facebook accounts based on multiple data sources:
1. The language and mobile phone number are used to determine the registration country when registering
l Language field settings, if set to Portuguese for the first time, the mobile phone number begins with +55 (Brazil)
l Nickname and registration IP inference registration initial area
2. Log in to the country of use inference
l Account close to 30 days of active time and active time zone (with system log)
lGeographic distribution of interactive objects (likes, comments, joined groups, etc.)
lUse device language and region settings
3. Cross-platform information comparison
l If the account exists at the same time Instagram or Messenger and other platforms, the system can comprehensively determine the device and login location
l like Telegram bound mobile phone number belongs to different countries, and can also assist in analysis
Finally, the platform can give two fields for each account:
lPredict the registration country (based on the initialization language, mobile phone number)
lCurrent country of use (based on behavior and time judgment)
And give each field a confidence score, for example:
Registered country: India (confidence degree 92%)
Country of use: Malaysia (confidence degree 86%)
3. What practical problems are suitable for this ability to solve?
1. Accurate marketing delivery
You thought these accounts were local users, but as a result, they were actively in other countries, and their placement positioning was completely deviated, and the conversion rate was naturally low. By using the country labels in real life, this problem can be effectively avoided.
2. Overseas community management
You are planning to do localized operations in Southeast Asia, but as a result, the community is full of accounts registered in India but active in Europe and the United States, and the operating rhythm will be misplaced.
3. Data cleaning and risk identification
When collecting data, many people are worried that the account is "Register and Discard" or "Non-target Market". By judging the country of use, accounts that are not used in the target country can be quickly eliminated.
4. Help the ad account identify abnormal tracks
The same account has been logged in from different countries many times, and the registration and use place are very different, and it may be a transaction number or an exception number.
Register to be VIP, enable intelligent identification services for registered countries and used countries
ITG Global Screening is currently fully supportedIntelligent distinction service between the country of registration and the country of use of Facebook account, suitable for various business scenarios such as finished product data completion, advertising audience segmentation, batch attribution analysis, etc.
Register to be After VIP, you will enjoy the following functions:
l Upload in batches Facebook UID identifies the country of account behavior
lProvide two fields: Registered country and current use country
lSupport multi-country comparison and data structured export
lHigh accuracy model, suitable for dual scenarios of marketing and risk control
lAutomatic execution of the entire process system without manual intervention
If you are facing the problem of confusing account ownership and vague country identification, please contact ITG Global Screening Customer Service now and register as VIP, experience more professional regional identification and batch screening services.
ITG Global Screening It is a world-leading number screening platform that combines Global mobile phone number segment selection, number generation, deduplication, comparison and other functions . It supports global customers Bulk numbers from 236 countries Filtering and testing services , currently supported More than 40 social and apps, such as:
The platform has several features, including Open filtering, active filtering, interactive filtering, gender filtering, avatar filtering, age filtering, online filtering, accurate filtering, duration filtering, power-on filtering, empty number filtering, mobile device filtering wait.
Platform provides Self-sieve mode, sieve mode, fine-sieve mode and custom mode , to meet the needs of different users.
Its advantage lies in the integration of major social and applications around the world, providing one-stop, real-time and efficient number screening services to help you achieve global digital development.
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