Use MasterCard number screening to enhance the global marketing effect of cultural and creative

The cultural and creative industries are increasingly valued worldwide, and through precise customer positioning and personalized marketing, companies can expand their international influence. MasterCard number screening provides powerful data support to help cultural and creative companies better understand and reach their target customers. This article will explore the application of MasterCard number screening in global marketing of cultural and creative industries.

Application Advantages

1. Accurately position cultural consumer groups: improve marketing accuracy by screening high-frequency cultural consumer customers.
2. Understand customer cultural preferences: Analyze customer payment data and understand their cultural consumption habits and interests.
3. Improve customer engagement: Improve customer engagement and satisfaction through personalized marketing content and activities.

Implementation strategies

1. Data collection and analysis: Use the MasterCard data platform to collect and analyze payment data of target customers.
2. Set filter parameters: Set filter parameters according to the customer's cultural consumption habits, such as consumption amount, frequency of cultural activities, etc.
3. Customized marketing strategies: formulate personalized marketing strategies, such as cultural activity recommendations, member-specific discounts, etc.
4. Effect monitoring and optimization: Regularly monitor marketing activities' effects, adjust and optimize strategies.