How to promote

Now Microsoft advertising covers more than the world500 million people, Microsoft search network searches exceed 10 billion times per month, accounting for 35% of the number of personal computer searches in the United States

In addition to advertising options, Microsoft offers free organic avenues to reach target customers.

Step 1: Create a compelling organic image

Microsoft Advertising(via its search and audience network) provides plenty of opportunities for sellers to reach a wide audience.

Building your online presence on the Microsoft Search Network can organically increase your number of users.

For example,Add your business for free on Bing Places for Business, and you can build your online business image when customers search for information about local businesses on Bing. Posting accurate and rich business information on search engines like Bing can help increase your store visits and website visits.

Opens free Bing Webmaster Tools in new windowaccountOpens, which helps you quickly index your business and improve your website's performance on Bing with website traffic analysis and website optimization tools, thus creating SEO-optimized pages.

Step 2: Increase brand influence and participation through paid advertising

In addition to entering the target market through an organic approach, marketers can reach a wider audience through a range of paid ads from Microsoft Advertising.

Microsoft Advertising covers more than the world through a series of features500 million people:

1.MSN; 2.Outlook.com; 3.Microsoft Edge; 4.Microsoft Search Network (Bing and Yahoo) provides billions of online searches for Amazon, Apple, Windows, Office and Edge.

This service allows you to reach more audiences based on target companies, job functions, industries, and more.

Step 3: Measuring, learning, and optimizing to gain greater brand influence

Microsoft Advertising provides tracking tools to help you determine which programs are running and how to optimize them for measurable marketing results.

Smart insights provide you with data to measure the performance of your campaigns and how to optimize your ads for optimal performance. Here are four key tools:

Opportunity Tag: It provides suggestions for improving campaign performance.

Competition Tag: It can track competitor performance over time and recommend actions for your ads.

Performance Insight: It tracks performance changes instantly.

Location advice: It provides advice on new target areas, as well as the expected number of audiences.