Snapchat's Tips for Getting Users

Analyze and trace user portraits and determine user needs.

Many advertising platforms have done a good job in this regard, for exampleMobvista, Youmi, InMobi, etc. According to the analysis results, among Snapchat's US user base, about 70% of users aged 14-34, of which 18-24 years old account for 36%. Judging from this age group, it can be said that Snapchat's user base is mostly young people who are sensitive to technology and are interesting and playful. Therefore, when serving advertisements, you should pay attention to the fun of the advertisements, and try to use native video advertisements, playable advertisements, incentive video advertisements and other advertising forms that have strong audio-visual impact, creative and interesting creativity to cater to the needs of young users.

Precisely deploy, to what it likes

People usually focus only on what they are interested in, and so do teenagers. Through big data and intelligent algorithms to analyze basic information such as user interests and hobbies, we can understand user preferences and serve ads of interest to them, so as to achieveMaximize ROI. For example, if we want to place game advertisements to acquire users, we must let the advertisements appear in Snapchat of young people who like to play games, so that the possibility of obtaining users will be greater. Through this precise delivery, we can accurately find potential customers and accumulate more high-quality users.